{"id":108024,"date":"2022-03-06T10:00:27","date_gmt":"2022-03-06T01:00:27","guid":{"rendered":"https:\/\/home.ikebukuro.kokosil.net\/archives\/108024"},"modified":"2022-04-18T11:45:50","modified_gmt":"2022-04-18T02:45:50","slug":"%e3%80%90%e6%b1%a0%e8%a2%8bparco%ef%bc%9a2022%e6%98%a5newrenewal%e3%80%91%e6%ac%a1%e4%b8%96%e4%bb%a3%e3%83%9c%e3%83%bc%e3%82%a4%e3%82%ba%e3%82%b0%e3%83%ab%e3%83%bc%e3%83%97%e3%80%8cowv%e3%80%8d","status":"publish","type":"post","link":"https:\/\/home.ikebukuro.kokosil.net\/en\/archives\/108024","title":{"rendered":"[Ikebukuro PARCO: 2022 Spring NEW & RENEWAL] Next-generation boy group “OWV” will be appointed as a campaign model & all 15 stores will open on March 18 (Friday)"},"content":{"rendered":"

Ikebukuro Parco will be renewed this spring with 35 shops and a scale of about 800 tsubo. From the fall of 2021, we will continue to open a number of brands that will open their first stores in the area under the theme of PARCO, which can be enjoyed by genderless and ageless people.<\/strong><\/p>\n

\u30fb TOPICIS 1: "OWV" x Ikebukuro PARCO Campaign<\/strong><\/span><\/p>\n

\"sub1\"<\/a><\/p>\n

As a renewal campaign, we will develop an advertisement using the next-generation boy group "OWV", which is currently rapidly increasing in popularity. In the first main visual with the theme of "Find New Me", the renewed Ikebukuro Parco is expressed by coordinating with "A + TOKYO" as the main and ladies' items. We will also hold a special collaboration event of "OWV" x Ikebukuro Parco.<\/p>\n

\u30fbTOPICS 2: All 15 stores are NEW & RENEWAL OPEN on March 18th (Friday)<\/strong><\/span><\/p>\n

\"sub2\"<\/a><\/p>\n

On March 18th (Friday), all 15 stores will be newly opened, centering on the B1F and 2F of the main building, as the first renewal. As a limited-time campaign, we are waiting for your visit with a special plan limited to the opening of each shop and a special plan limited to PARCO's official QR code payment "Pokepal payment".<\/p>\n

\u30fbIkebukuro PARCO 2022 Spring NEW & RENEWAL Campaign Advertising<\/span><\/strong><\/p>\n

\"First<\/a>

First campaign main poster<\/p><\/div>\n

\u25cf Campaign model<\/p>\n

\"sub3\"<\/a><\/p>\n

OWV<\/strong>
\n A boy group formed by four former trainees who appeared in "PRODUCE 101 JAPAN". The group name "OWV" contains the strong feelings of the members, "Our only Way to get Victory". The first middle ballad of the title song, 5th single "You" will be released on Wednesday, March 9th.
\n [Members] Katsutoshi Nakagawa, Kosuke Honda, Fumiya Sano, Shuta Urano (from left to right)<\/p>\n

\u25cf Campaign title<\/p>\n

Find New Me<\/strong>
\n The new beginning shines in rainbow colors.
\n Find yourself new in the new Parco in the spring.<\/p>\n

\u25cf Advertisement development period
\n 1st: March 18th (Friday) -April 6th (Wednesday)
\n 2nd: April 7th (Thursday) -May 8th (Sunday) * Coming soon<\/p>\n

\u25cf Creative staff \/ costumes provided
\n\u30fb Planning and production \/ Hideyuki Kato, Rio Shibata[grindhouse]
\n\u30fb Cameraman \/ Genki Ito (Steel), Kazuma Kawasaki (Making)
\n\u30fb Stylist \/ TOSHIO TAKEDA \u30fb Hair make \/ Kohey, Kiyomi Onuki
\n\u30fb Costumes provided \/ A + TOKYO, PUBLIC TOKYO, UNITED TOKYO<\/p>\n

\u25cf Making movie <\/p>\n