An all-day cafe has opened, featuring a deli stand, lounge cafe, and a custom tea bar specializing in tea.
JOURNAL STANDARD CAFE, a new business format operated by Baycrews Inc., will open on July 17th (Friday) at Sunshine City in Ikebukuro, as a new cafe brand proposed by JOURNAL STANDARD.
In a spacious, open area of approximately 94 tsubo (about 317 square meters), this new dining space offers two functions—a "stand" and a "cafe"—allowing you to freely enjoy brunch, tea time, or takeout, according to your mood and lifestyle.
A food menu that can be enjoyed all day long, from tea time to meals.
A custom tea bar where you can freely combine original blended teas and a wide variety of herbal teas to create your own unique tea drink.
With "well-being" as our theme, we focus not only on taste but also on beauty, health, and things that make your body happy.
A new multi-purpose cafe proposed by the Journal Standard brand, where everyone can enjoy their time in their own way.
■Two spaces to choose from, depending on the occasion: a standing zone and a cafe zone.
JOURNAL STANDARD CAFE offers two areas to choose from, depending on your needs: a "stand" and a "cafe."
The stand zone caters to takeout and quick visits. We offer deli items, including custom salads, and drinks, aiming to create a space where you can easily stop by even amidst your busy daily life.
The cafe zone offers a comfortable space where you can relax and enjoy meals and coffee breaks. It caters to a variety of occasions, whether you're taking a break from shopping, chatting with friends, or enjoying some alone time.
■The "Custom Tea Bar" that will become the symbol of JOURNAL STANDARD CAFE
In the center of the cafe zone is a custom tea bar, the symbol of this store. You can freely combine black tea and herbal tea with various syrups and carbonated drinks to create a beverage that suits your mood and preferences. Enjoy it with your meal or during your tea time.
We offer a unique experience at JOURNAL STANDARD CAFE, where you can discover new combinations every time you visit.
■Signature Menu Item: Soufflé Baked Pancakes
The "Soufflé Baked Pancakes" will be featured as a signature menu item at JOURNAL STANDARD CAFE.
By carefully whipping the meringue and gently combining it with the batter, then slowly baking it in the oven, we have achieved both a light, melt-in-your-mouth texture and a moist consistency. Enjoy the rich buttery flavor, the aroma of freshly baked goods, and the melt-in-your-mouth texture.
■Opening Celebration Campaign
Limited time offer: 5 days only, from July 17th (Fri) to July 21st (Tue)!
Receive a JS Blend Tea and original drawstring bag set as a gift!
The first 30 customers each day who spend 3,000 yen (excluding tax) or more will receive a set of our original "JS Blend Tea" and a JOURNAL STANDARD CAFE original drawstring bag as a gift.
*One item per person. *Available while supplies last.
■Product overview
<STAND>
Focaccia sandwich & 2 deli items set (with drink bar) ¥1,870 (tax included)
A set menu that offers the enjoyment of choosing from a variety of options, available in the standing zone.
Choose one of three types of focaccia sandwiches and two of your favorite deli items from the display case to customize your own lunch plate. Enjoy a lunch plate tailored to your mood of the day.
<Focaccia Sandwich>
Prosciutto & Mozzarella / Fresh Tomato & Saucisson / Eggplant, Zucchini & Mozzarella
<CAFE>
The cafe zone offers a diverse menu including "soufflé baked pancakes" made to order, as well as brunch plates, eggs Benedict, lasagna, and more. Enjoy freshly baked pancakes in a relaxing atmosphere, perfect for everything from meals to afternoon tea.
*Please note that our soufflé baked pancakes are made to order and require some time to prepare.
<CUSTOM TEA BAR>
This custom bar specializes in tea, allowing you to create your own unique tea drink by freely combining eight types of tea and herbal teas with various flavored syrups and carbonated drinks.
Find your favorite recipe and enjoy!
*This is a 90-minute service. You can use it as many times as you like within the time limit, but please enjoy one glass at a time. *Custom tea bar use is not permitted.
"Butterfly Lemonade Tea Soda"
Butterfly pea flower + lemonade syrup + carbonated water
Original Blend Earl Grey Tea
JS Blend Tea + Earl Grey Tea + Orge Syrup
Green Lemon Tea
Green tea + lemon syrup + cane sugar syrup
■ New store opening information <br>Store name: JOURNAL STANDARD CAFE
Opening date: Friday, July 17, 2026
Address: Sunshine City Alpa 3F, 3-1-1 Higashi-Ikebukuro, Toshima-ku, Tokyo 170-6002 Opening Hours: Deli Stand: 11:00 AM – 8:00 PM
Lounge Cafe: 11:00 AM – 10:00 PM (Last Order 9:00 PM)
Phone number: 03-5539-9987
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■Company Profile Established: July 22, 1977 Chairman of the Board: Shigeru Sugimura Director and CEO: Masayoshi Furumine Head Office Location: 1-23-21 Shibuya, Shibuya-ku, Tokyo
Business activities: Planning, manufacturing, and sales of women's and men's total fashion; operation of directly managed stores; operation of restaurants; operation of online shopping sites; and sale of furniture.
Group companies: Saint James Japon Co., Ltd., LADUREE JAPON Co., Ltd., WILL WORKS Co., Ltd., Le Petit Mec Co., Ltd., Foodies USA, Inc.
HP: http://www.baycrews.co.jp/
Food and beverage brands included: JS PANCAKE CAFE, JS BURGERS CAFE, JS FOODIES, LUKE'S LOBSTER, RITUEL, BOUL'ANGE, FLIPPER'S, CITYSHOP, Shabu-shabu Yamawarau, Roasted COFFEE LABORATORY, eggslut, Curry House Bon Gout, RITUEL CAFÉ, Onigiri Gottsu Tabenahare, Bento Gottsu Tabenahare, Butter, Yakiniku Yamawarau, BAYCREW'S FOOD MARCHE, THE STAND fool so good(s), JSBURGERS Jr., Journal Standard DINING, JOURNAL STANDARD CAFE
[From Baycrews Co., Ltd. press release ]
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