Popular items such as stickers and random goods that have been a hit since their release are now available.
"Tabekko Doubutsu LAND," an interactive indoor event where you can enjoy the world of Ginbis Co., Ltd.'s long-selling biscuit "Tabekko Doubutsu," will be appearing as a pop-up store, "Tabekko Doubutsu LAND POP UP STORE," for a limited time from May 26th (Tue) to June 8th (Mon) at JR Ikebukuro Station South Passage, in front of the Ikebukuro South Ticket Gate, at location 206.
©Ginbis
The "Tabekko Doubutsu LAND POP UP STORE" will sell a variety of items that have been popular at the Tabekko Doubutsu LAND merchandise shop. You can purchase original goods from the past four Tabekko Doubutsu LAND events, from the first event in 2023 to the most recent one in the summer of 2025 (*1).
Additionally, as a special purchase bonus, customers who spend 3,000 yen or more (including tax) at the "Tabekko Doubutsu LAND POP UP STORE" will receive one random "Employee ID Card" featuring the animal characters (9 types in total) (*2). Each employee ID card comes with a key ring, allowing you to customize it to your liking by combining it with your favorite items.
Enjoy our special limited-time pop-up store.
*Image is for illustrative purposes only.
*1 About the products we handle
・Some products may not be available. Please understand in advance.
*2 Notes on purchase benefits: ・Payments cannot be combined or split.
・Only one item will be given per person per transaction.
・Quantities are limited, so this offer will end once supplies run out.
■Introducing popular items from the "Tabekko Doubutsu LAND POP UP STORE"!
Sticky Stickers (6 types total) 726 yen (tax included)
These two-layer stickers, made by layering two sheets of paper, are so cute you'll want to stick them everywhere! The three-dimensional texture that makes you want to touch them enhances the cuteness of the animals.
[LAND25] Colorful Mini Drawstring Bag <13 Random Designs> 500 yen (tax included)
These mini drawstring pouches burst with vibrant, pop colors. There are 13 different designs, including a secret one, so you won't know which animal you get until you open it! They're perfect for storing small items, accessories, or even as collectibles.
[LAND25] Biscuit Metal Charm <11 random designs> 500 yen (tax included)
These adorable, puffy metal charms are inspired by Tabekko Doubutsu biscuits. There are 11 different designs in total, including 2 secret designs.
The "Tabekko Doubutsu LAND POP UP STORE" also offers a wide variety of other items, including accessories and daily necessities featuring animal motifs, which have been popular at the "Tabekko Doubutsu LAND" merchandise shop (*3).
*3 About the listed products
• The listed products are only a selection.
■ "Tabekko Doubutsu LAND POP UP STORE" Event Overview
Store name: "Tabekko Doubutsu LAND POP UP STORE"
Period: May 26, 2026 (Tuesday) – June 8, 2026 (Monday)
Location: 206, in front of the Ikebukuro South Ticket Gate, South Passage, JR Ikebukuro Station, 1-28-2 Minami-Ikebukuro, Toshima-ku, Tokyo
Opening hours: 10:00 AM – 9:00 PM (Opening day: 1:00 PM / Closing day: 6:00 PM)
Admission fee: Free
For the latest information, please check the official social media accounts of "Tabekko Doubutsu LAND".
Official social media accounts for "Tabekko Doubutsu LAND"
Official X ( https://x.com/tabekko_land )
Official Instagram ( https://www.instagram.com/tabekko_land/ )
■What is "Tabekko Doubutsu LAND"?
©Ginbis
This interactive indoor event allows visitors to enjoy the world of "Tabekko Doubutsu" through photo spots, food and drinks, merchandise, and more. To commemorate the 45th anniversary of "Tabekko Doubutsu," it was first held at Tokyo Dome City Gallery AaMo from March to May 2023, and then at ASOBUILD in Yokohama from July to September 2023. Due to its popularity, it will be held again at ASOBUILD in Yokohama from July to September 2024 and again from July to September 2025. To date, the event has attracted over 320,000 visitors (planned and operated by Twin Planet).
■ What is "Tabekko Doubutsu"?
©Ginbis
Tabekko Doubutsu is a long-selling product that was first released in 1978.
We aim to create a "parent-child communication biscuit" that is both educational and delicious.
"Tabekko Doubutsu Butter Flavor" features 46 different animal-shaped biscuits, each printed with the animal's name in English. The packaging includes various entertaining and educational content, and the back lists both the English and Japanese names of the animals, allowing children to learn visually while eating the biscuits.
Currently, we offer a variety of ways to enjoy our products, including sweets, character merchandise, limited-time events and pop-up shops, and movie releases, making us popular with people of all ages.
Tabekko Doubutsu: https://ginbis.co.jp/product/tabekkodobutsu/
■Company Overview
Thread Co., Ltd.
– Representative Director and President: Yo Tsuchiya
– Established: June 6, 2022 (Reiwa 4)
– Location: 8F, Shibuya Homes, 2-1 Udagawa-cho, Shibuya-ku, Tokyo
– Business activities: Event planning and management / Merchandise production / Character licensing
– URL: https://www.thread-tokyo.co.jp/
TWIN PLANET Co., Ltd.
– Representative Director: Kenji Yajima
– Address: 12th Floor, Aoyama Oval Building, 5-52-2 Jingumae, Shibuya-ku, Tokyo
– Business Description: An IP production company that develops a wide range of businesses in the entertainment field, centered on Intellectual Property rights.
– URL: https://twinplanet.co.jp
Ginbis Co., Ltd.
– Representative: Shuji Miyamoto, President and CEO
– Established: May 5, 1930 (Showa 5)
– Business activities: Biscuits, cookies, crackers,
Manufacturing and sales of chocolates, snacks, etc., overseas business development, licensing business development
– URL: http://www.ginbis.co.jp
– PR: With the motto "Bringing dreams to sweets!", we create products that are loved all over the world every day.
Since its founding, Ginbis has consistently focused on "baked goods." Our biscuits and non-fried snacks are crafted using the masterful techniques honed over a long history by traditional artisans, who have refined their skills to achieve the perfect temperature control during baking.
Ginbis's efforts are not just about technology.
Based on our philosophy of "Bringing dreams to sweets!", we pay close attention to the shape of our snacks to ensure they are delicious and fun to eat. Asparagus, Tabekko Doubutsu, Shimi Choco Corn, and more—each has a carefully designed shape that makes them easy for customers to pick up and enjoy with their eyes as well.
©Ginbis
[Ginbis] Press Release
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