~Located approximately 30 seconds from our Ikebukuro main store, our expanded sales floor makes it easier to choose products.~
Assist, a specialty store for cosplay supplies operated by N.I.I. Co., Ltd., will be opening "Assist Ikebukuro 2nd Store" on March 2nd (Monday), 2026, with a soft opening on March 26th (Thursday), 2026, with the aim of further improving services in the Ikebukuro area of Tokyo.
N.I.I. Co., Ltd., as a leading company in the cosplay industry, plans and sells cosplay-related products such as wigs, colored contact lenses, cosmetics, and costumes under the brand name "Assist." As "Assist, the Cosplay Support Team," which contributes to the development of the entire cosplay industry, we have been creating unique products from scratch and developing products and services that meet the needs of cosplayers who say, "This is exactly what I wanted!"
To further improve services in the Ikebukuro area of Tokyo, we have opened "Assist Ikebukuro Store No. 2." Accordingly, the existing Ikebukuro store will be renamed "Assist Ikebukuro Main Store." With two stores and expanded sales floor space, we have created an environment where our extensive selection of over 10,000 items is easier to view and choose from.
"Assist Ikebukuro Store No. 2" is located near Sunshine 60 Street, about a 30-second walk from the Ikebukuro main store. The second store mainly carries colored contact lenses, costumes, shoes and boots that are in high demand for trying on, as well as popular cosplay accessories, fabrics, and officially licensed products. The main store carries wigs, colored contact lenses, and Assist's standard cosplay accessories. The store aims to provide a space where customers can not only smoothly purchase the products they are looking for, but also experience the "joy of choosing" by discovering unexpected products and combinations.
In addition, we will be holding a campaign to commemorate the opening of our second store.
■ Store Overview of "Assist Ikebukuro Store No. 2"
[Address] Lions Mansion Ikebukuro, 3-15-2 Higashi-Ikebukuro, Toshima-ku, Tokyo 170-0013
[Access] Near Sunshine 60 Street, approximately 30 seconds walk from Assist Ikebukuro Main Store.
[Opening Hours] Pre-opening period (March 2nd – March 25th): 11:30 – 20:00 (Last entry time 19:50)
From the grand opening (March 26th onwards): 11:30 AM – 9:00 PM (last entry at 8:50 PM) *Same hours as the main store
[Regular closing days] Third Wednesday of odd-numbered months *If it is a public holiday, the following day will be closed.
■ Open Campaign Overview
Period: March 2, 2026 (Mon) – March 31, 2026 (Tue) (*1)
Details: In addition to a special sale held exclusively at our Ikebukuro 2nd store, we have prepared a campaign that will be held at all of our directly managed stores.
[Implemented at all stores (*2)]
Purchase over ¥5,500 (tax included) and receive a free "Next-Generation Cosplay Business Card," perfect for facilitating connections among cosplayers!
[Available only at Ikebukuro Store No. 2]
We are holding a special sale where you can purchase various shoes and fabrics at great prices.
*1: Both the special offer and discount will end once the planned number of offers has been reached. Please take advantage of them as soon as possible.
*2: Assist Online Shop, Assist Ikebukuro Main Store, Assist Ikebukuro Store No. 2, Assist Osaka Nipponbashi Store
Details of the campaign will be posted on the following page on March 2nd.
Campaign details: https://www.assist-wig.com/page/sale/cosplay_meet
■ About N.I.I. Co., Ltd.
With the company name's origin, "Nothing Is Impossible," in mind, we are a leading company in the cosplay industry, providing innovative products and services, and committed to the development of cosplay culture and contributing to society.
■ About assistance
With the slogan "Assist, the Cosplay Support Team," we offer a wide variety of cosplay-specific items, including wigs, colored contact lenses, shoes, cosmetics, accessories, costumes, and fabrics. In addition to our online shop, we also have a physical store on "Otome Road" in Ikebukuro, Tokyo, a mecca for cosplay. We have created unique products from scratch, such as high-quality original brand wigs and original design, highly pigmented colored contact lenses, which have earned us the support of cosplayers. Assist will continue to develop products and services that resonate with cosplayers and support the growth of the cosplay industry.
Assist Online Shop: https://www.assist-wig.com/
■Company overview
Company Name: N.I.I. Co., Ltd.
Address: 190-1 Okishiro, Taishi-cho, Ibo-gun, Hyogo Prefecture 671-1543
Established: December 1, 1992
Representative: Ryo Yamashita, President and Representative Director
Parent company: Svenson Co., Ltd.
Business activities: Manufacturing, wholesale, and retail of cosplay-related products.
U R L: https://www.niiinc.co.jp/
[From N.I.I. Co., Ltd. press release ]
<Related articles from the past>
A tart shop that has been drawing long lines every day is opening in Ikebukuro! "Princess Tart Ikebukuro," a specialty shop for the finest fruit tarts and tea, will open on February 28th (Saturday).
