Human Forum Co., Ltd., which operates the apparel brand "SPINNS," has launched a new character goods brand called "ninitoys."
●nini toys
Ninitoys is a brand that embraces the concept of "believing in your own excitement," and goes beyond the realm of "favorite characters" or "fan items" to allow people to enjoy characters as a part of fashion that expresses their individuality.
Characters are like magic, making us a little bit invincible.
Being able to say you like what you like.
The ability to enjoy that excitement through fashion as well.
Ninitoys aims to be a place where people can cherish those feelings of "liking" something.
● Brand's original IP "Nini the Store Manager" makes its debut
To commemorate the launch of the brand, ninitoys' original IP, "Nini the Store Manager," was created.
"Nini Manager" is an original character created by dekho.bokho (데코보코) , a popular creator in Korea.
Going forward, we plan to develop this as a brand icon for ninitoys through various products and projects.
●The brand's first ever pop-up store will be held at Sunshine City Alta in Ikebukuro!
To commemorate the brand's launch, a pop-up store will be held at Sunshine City Alta 1F in Ikebukuro for a limited time from Wednesday, July 29th to Monday, August 3rd, 2026.
The venue will feature items from "Nini Shop Manager," as well as products from popular Korean creator brands such as ANKYUNG MANDOO. (glasses dumplings), swingset, and dekho.bokho (데코보코).
Furthermore, we offer a wide range of character items featuring popular characters both domestically and internationally, such as Sugarbunnies and Rilakkuma, allowing you to enjoy the unique world of ninitoys.
⬜️ POPUP STORE Overview
• Event period
July 29, 2026 (Wednesday) – August 3, 2026 (Monday)
Venue : Sunshine City Alta 1F, Ikebukuro
〇ninitoys
ninitoys is a character goods brand from SPINNS, born from the concept of "believing in your own excitement."
Wearing your favorite character can help you express your individuality and build confidence.
We propose this "excitement" as fashion, and through collaborations with creators and characters both domestically and internationally, we will disseminate a new character culture.
[Instagram] https://www.instagram.com/ninitoys_official
◯SPINNS
Based on the concepts of "Assertion creates style" and "The ability to change is invincible," Style Market continues to create "style proposals" and "the ability to change" that always keep up with the trends of the times while valuing their own assertiveness.
[HP] https://www.spinns.com/
[WEB STORE] https://www.spinns.jp/
[Instagram] https://www.instagram.com/spinns_official
[TikTok] https://www.tiktok.com/@spinns_official
[X] https://x.com/spinns_com
[Human Forum Co., Ltd.] Press Release
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