—An interactive personality assessment exhibition brought to you by NO MORE and PARCO, the creators of the "Thought Experiment Exhibition" series which attracted over 20,000 visitors—
PARCO Co., Ltd. is collaborating with NO MORE Co., Ltd. (Shibuya-ku, Tokyo), a startup that plans and develops "immersive entertainment" that stimulates the five senses in real spaces, to jointly hold the "Devil's Love Diagnosis Exhibition" at PARCO FACTORY (Ikebukuro PARCO Main Building 7F) from September 11th, 2026 (Friday).
Official website: https://devilslovetypequiz.com
This exhibition is an interactive experience that explores participants' own views and actions regarding love from the perspective of "the sins of love."
Participants are summoned to a "love trial" where they will confess their romantic "sins." They will face various questions about love in spaces that capture common romantic scenarios and confront demons played by the cast, giving testimony about their own love lives. After all testimonies are given, the "Demon King" who rules the hell of love will, based on their answers, declare "the romantic sin you committed" and "the demon that possessed your heart" from among 12 different demons.
You worry about your partner's actions, and you end up suppressing your dissatisfaction.
Through emotions and behaviors that everyone may have experienced at some point, you can enjoy discovering differences in romantic views and surprising commonalities by listening to the thoughts of not only yourself but also those around you.
■ Exhibition Overview
●Title:
"The Devil's Love Diagnosis Exhibition"
●Dates:
Friday, September 11, 2026 – Monday, October 5, 2026 11:00-21:00
*Entry is permitted until 30 minutes before closing time.
●Dates:
PARCO FACTORY (Ikebukuro PARCO Main Building 7F) 1-28-2 Minami-Ikebukuro, Toshima-ku, Tokyo
●Admission fee:
General admission: 3,000 yen (tax included) (includes admission gift)
*Admission is free for elementary school children and younger; however, children under elementary school age cannot enter alone.
*Recommended age: 13 years old (junior high school students) and above. *Entry restrictions may be implemented during peak hours.
● About admission tickets
Advance tickets with designated entry times will be sold at Ticket Pia on the following dates.
<About advance tickets>
Advance ticket sales page: https://w.pia.jp/t/devilslovetypequiz/
Sales period: From 12:00 on August 25, 2026 (Tuesday)
*General advance tickets can be purchased until 23:59 the day before admission.
<Regarding same-day tickets>
If there are still tickets available for admission on the day of the event, they will be sold at the venue.
*If tickets are sold out in advance, there will be no tickets available on the day of the event.
*Entry may be restricted during peak hours.
*Information regarding the availability of same-day tickets will be announced on the official PARCO FACTORY Twitter account (@parco_factory).
●Organizer:
PARCO/NO MORE
●STAFFCREDIT:
General Producers: Yuki Hiroyama (NO MORE), Haruto Nasu (PARCO)
Producers: Koji Nagayama (NO MORE), Taiki Nishikawa (PARCO)
Experience design and direction: Shuhei Masuda
Art Director: Yusuke Shibata (soda design)
Art Production: Rina Yazaki (lone design Co., Ltd)
Key visual and demon design: HER
Production Director: Hideaki Yamazaki (OFFICE NEAT)
Love compatibility assessment designed by: Mai Sekiguchi (poolside)
Promotion by: Misaki Yamazaki, Yurie Tsuneya
●PARCO ART HP: https://art.parco.jp/parcomuseum/detail/? id=1997
●Official Website: https://devilslovetypequiz.com
●Official X: https://x.com/devil_love_type
●Official Instagram: https://www.instagram.com/devil_love_type_/
●Official TikTok: https://www.tiktok.com/@devil_love_type
*Business hours may change. Please check the Ikebukuro PARCO website for details.
Ikebukuro PARCO official website: https://ikebukuro.parco.jp/
*Please note that the event details and dates are subject to change without notice.
■Introduction
Love makes everyone a little bit crazy.
I get anxious when the message isn't marked as read, and I can't help but test the other person and play mind games.
The true nature of this "troubled self" might be the work of a little demon residing in the human heart.
This is the "Love Court," where the Demon Lord judges the "sins of love" committed by such humans.
If you answer the demons' questions honestly along the way,
The "demon of love" lurking in your heart will be exposed!
"The all-talk consultant devil," "The love-addicted devil," "The deluded cool devil"…
Which demon is really tormenting you?!
And what is your sin!?
The Demon King will judge the sin of your love.
■Words from the Demon Lord
■Highlights
■ Admission benefits
As a special admission gift, you will receive an original postcard from the "Devil's Love Diagnosis Exhibition."
*One ticket will be given per entry.
*Only for paying visitors
*The image is for illustrative purposes only. The details of the project may change without notice.
■ Exhibition commemorative goods
We plan to sell commemorative merchandise to celebrate the exhibition.
The products listed are only a selection of our offerings.
Product details will be updated regularly on the official website and PARCO ART, so please check there for updates.
Die-cut stickers (12 types in total)
Can badges (12 types in total)
Sticker sheet
Acrylic stand
■PARCO Members Benefits
We will be giving away original bookmarks exclusively to members of PARCO's membership service, "PARCO Members."
*Image is for illustrative purposes only. *Limited to 3,000 copies.
*Distribution will end once supplies run out. *This promotion may be changed or canceled without notice.
<How to receive>
① Download the official PARCO app, "POCKET PARCO".
② Ikebukuro PARCO is already registered as a frequently visited PARCO in the app.
③ Registered with PARCO Members
*Downloading the app and registering as a PARCO member on the day of the event are also eligible.
[How to redeem]
Please present the "coupon delivered to the app" and your "PARCO Members Card" at the venue reception.
Official app "POCKET PARCO"…
This app combines various service functions such as your PARCO membership card, PARCO points, Pokepal payment, coupons, and coins into one app. You can also quickly check the latest information.
■ About NOMORE Co., Ltd.
NO MORE is a startup founded in 2024 that plans and develops "immersive entertainment" that stimulates the five senses in real-world spaces.
With a mission to design unprecedented experiences and create memorable immersive experiences, we deliver new, Japan-born experiential entertainment to the world through collaborations with content holders, commercial facilities, and developers both domestically and internationally.
Official website: https://nomore.jp/
[From a press release by Parco Co., Ltd.]
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