PARCO Co., Ltd. will hold "MASK HALLOWEEN PARCO 2020" at Ikebukuro PARCO and Hiroshima PARCO to match the Halloween season motivation.
With the spread of the coronavirus, masks are now an item that everyone can wear, but they are stuffy, unfashionable, and have a negative image. In this project, we will focus on the mask and develop it as a fashion icon for key visuals, novelties, and tenant benefits.
Also, it is expected that this year's Halloween will be difficult to enjoy disguise as it gathers in the downtown area as usual. Under these circumstances, this campaign, including Halloween, will provide customers and tenant staff with a place where they can enjoy shopping with peace of mind by wearing flashy masks (disguise).
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■ Title
MASK HALLOWEEN PARCO 2020
■ Place / Session
<Ikebukuro PARCO> October 15th (Thursday) -October 31st (Saturday)
<Hiroshima PARCO> October 16th (Friday) -October 31st (Saturday)
■ Plan contents
①During the exhibition period, an original sticker will be presented to those who purchase over 3,000 yen including tax in the hall.
* Hiroshima PARCO is only available at eligible stores
(2) On Saturday, October 31st, an original sticker will be presented and an original mask designed by illustrators "NAPPY", "Sekiya Yurie", and "face" will be presented.
③ On 10/31 (Sat), novelties and benefits will be available at the target shops only for original mask wearers.
■ Direction
□ WINDOW
<Ikebukuro PARCO> Main Building 1st Floor North WD … 10/15 (Thursday) -31 (Saturday)
<Hiroshima PARCO> Main Building West WD … 10/19 (Monday) -31 (Saturday)
□ Photo spot
<Ikebukuro PARCO> Special venue on the 2nd basement floor of the main building … 10/15 (Thursday) -26 (Monday)
■ Special site
<Ikebukuro PARCO> https://ikebukuro.parco.jp/page/sale/?slcd=000577
<Hiroshima PARCO> https://hiroshima.parco.jp/page/sale/?slcd=000576
■ Poster
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■ Original sticker
On Saturday, October 31st, illustrators "NAPPY", "Sekiya Yurie", and "face" will present original masks designed by presenting original stickers.
* The image is a mask image.
* Present conditions vary depending on the store.
* It will end as soon as each pattern runs out.
<NAPPY>
Learned the basics of drawing and design for 6 years at Tokyo University of the Arts and got a job at a general company. In 2010, became independent as an illustrator.
Tie-up with various companies such as Rohto Pharmaceutical "SUGAO" collaboration package, Asahi Soft Drinks "Calpis", Ezaki Glico "Cafe au lait series", Taisho Pharmaceutical "Lipovitan Fine" Tokyo Girls Collection, "LOFT Diary". Kodansha "With" SHUFUNOTOMO "BABYMO" Tokuma Shoten "LARME" "LAURIER PRESS" "LINE CAMERA" NAPPY stamp "MERY" etc. Magazine illustrations and WEB illustrations.
<Sekiya Yurie>
Born in 1987 and lives in Tokyo. Graduated from Tama Art University Graphic Design Department in 2010. An illustrator with big glittering eyes.
I mainly draw animals and girls in analog and digital.
Widely active in apparel, character design, goods design, etc.
The original character "Peropero Spa-Cruz" is being developed.
<Face>
Artist / Illustrator
Born in Tokyo. Half with a Taiwanese father and a Japanese mother.
Providing a wide range of works for apparel, advertisements, magazines, etc.
In recent years, he has provided works both domestically and internationally.
Expanding the range of activities as a global artist.
A solo exhibition will be held in 2021 for the first time in five years.
