Aiming to become the No. 1 halal chicken burger chain in Asia, originating from Japan, the company plans to expand to 100 stores in Japan and 1,000 stores across Asia by 2040.
Hungry Joe's Hot Chicken Japan Co., Ltd., which operates "Hangry Joe's Tokyo," an evolution of Nashville-style hot chicken into a unique Tokyo version, will open its long-awaited second store in Ikebukuro, an international city where people from all over the world intersect, on May 26, 2026. Along with this opening, the brand logo and colors will be refreshed. As an "ALL DAY DINER" where everyone can gather around the same table, transcending nationality, religion, and culture, Ikebukuro will be the starting point for a new food culture to spread to the world.
■ The Vision of Hangry Joe's Tokyo
"Hangry Joe's Tokyo" aims to be more than just a place to fill your stomach. Through our chicken burgers, we want to create a space where people from all over the world can gather around the same table, enjoy food, and laugh together.
Our first store in Akihabara attracts customers from diverse backgrounds, including Japan, Europe, Asia, and the Middle East, representing a wide range of nationalities and cultures. By carefully removing barriers of nationality, religion, and food culture—such as complying with halal certification requirements and employing multilingual staff—we have created a free and warm atmosphere where everyone can share in the joy of delicious food.
Combining the vibrant energy of authentic American cuisine with a comfortable, localized Japanese atmosphere, our diner is evolving into a hub for food-based exchange, connecting people from all over the world who visit Tokyo.
With the motto "A place where the world connects through food," we are pursuing our big dream of having 100 stores in Japan and 1,000 stores throughout Asia by 2040, expanding the happy space where everyone can gather around the same table from Tokyo to the whole world.
■ Background of opening a store in the Ikebukuro area
For our second store, we chose Ikebukuro, one of Japan's leading transportation hubs and a place where diverse cultures coexist.
Ikebukuro is an area where JR, private railways, and subways converge, and where tourists, international students, business people, and many foreign residents come and go. For this reason, we believe that the Ikebukuro area is the perfect place to embody Hangry Joe's Tokyo's concept of "a place where the world connects through food." There are also mosques and places of worship scattered around, and there is a high demand for religious and cultural considerations. We hope that the "halal-friendly" and "borderless customer service" that we have cultivated at our first store will become an integral part of this city's infrastructure.
■ About the new logo for "Hangry Joe's Tokyo"
Hangry Joe's Tokyo positioned the opening of its Ikebukuro store as the starting point for its global expansion and redefined its brand identity.
Brand logo
Brand logo refresh
As a global brand originating in Tokyo, we've revamped our designs to be more modern and approachable. We aim to become an iconic presence in the city, loved by people of all generations and nationalities.
■ About the Ikebukuro store's commitment
The Ikebukuro store was designed to combine the energetic atmosphere of an authentic American diner with a refined Japanese sensibility, creating a new dining hub where everyone can feel comfortable.
Redefining brand colors
Featuring "orange," a color that stimulates energy and appetite, as the main color, and "ivory," which conveys cleanliness and sophistication, as the base color, this design enhances visibility while creating a refined atmosphere.
Exterior view of the Ikebukuro store
About the exterior
What stands out in the cityscape is the highly visible exterior adorned with the new brand colors. The orange-based facade has a presence that can be recognized at a glance even from afar, bringing a new energy to the Ikebukuro area. Furthermore, by adopting an open design with large glass surfaces, the lively atmosphere inside the store blends naturally into the street, creating a friendly atmosphere that makes passersby want to stop by.
Interior view of the Ikebukuro store
About introspection
By harmonizing the vibrant energy of orange with the calming tones of ivory, we've updated our restaurant into a modern diner that's welcoming even for first-timers, allowing you to enjoy your meal to your heart's content. From the logo and interior design to the tableware we use, everything is designed with a consistent worldview, and every corner of the restaurant is filled with photogenic touches that you'll want to share with someone. From the impressive presentation of the hamburgers to the carefully chosen interior, every moment will become a cherished memory. Come and experience this brand experience at our Ikebukuro store.
■ Open Campaign
Campaign Overview:
To celebrate the opening of our second store, we will be offering the following items at a 20% discount during the campaign period.
Take this opportunity to try Hangry Joe's Tokyo's recommended burgers.
• Campaign eligible products:
Hungry Spicy Chicken Burger, Hungry Teriyaki Burger
Hungry Messy Burger, Hungry Yangnyeom Burger
• Campaign period
May 26th (Tuesday) – June 2nd (Tuesday), 2026
*The campaign will end as soon as the products are sold out, so please come early.
Hungry Spicy Chicken Burger
Regarding the products covered (partial list)
Product Name: Hungry Spicy Chicken Burger
Price: Lunch
Regular size: 1,250 yen
American size: 1,450 yen
*Potato or salad, drink set
dinner
Regular size: 1,390 yen
American size: 1,590 yen
Description: This burger, featuring hearty fried chicken, plenty of coleslaw, and an addictive spicy Hungry sauce, is an original menu item that lets you enjoy the authentic taste of America.
■ Store Overview
• Business hours:
Lunchtime (Monday to Saturday) | 11:00 – 15:00
Dinner time (Monday to Saturday) | 15:00 – 23:00 (Last order 22:00)
*Sundays and public holidays | 11:00 AM – 9:00 PM (Last order 8:00 PM)
*Takeout and other services will be expanded gradually.
• Store:
10-2-62 Higashi-Ikebukuro, Toshima-ku, Tokyo 170-0013, Japan
·access:
10-minute walk from Tokyo Metro "Ikebukuro" Station, 11-minute walk from JR "Ikebukuro" Station.
■ What is Hangry Joe's Tokyo?
Hangry Joe's Tokyo is a new chicken diner that has evolved to suit Tokyo sensibilities, based on "Hangry Joe's Hot Chicken," which enjoys a passionate following in the United States. Hangry Joe's Tokyo's greatest commitment is to 100% recreate the authentic taste of America. To that end, they use the same ingredients as in the United States, from seasonings to their secret spicy sauce, and faithfully continue to uphold the traditional style of "hot chicken" that originated in Nashville, Tennessee.
The star of the show, the chicken, is made with thick breast meat marinated in a special sauce and aged for 2-3 days to bring out its incredible tenderness and juiciness. The key to the flavor is the "Hangry Sauce," which uses 10 kinds of spices, including the world's hottest and most expensive habanero and ghost pepper, as well as cayenne pepper and lemon pepper. We have pursued an addictive taste that cannot be imitated anywhere else, with a deep umami and richness spreading within the spiciness.
While cherishing trends such as the hearty, generous portions and selectable spice levels that are so typical of America, "Hangry Joe's Tokyo" has also localized itself to suit the city of Tokyo. With a diverse menu featuring spicy chicken and a sophisticated diner-style interior where you can also enjoy alcohol, it combines the robustness of authentic American cuisine with Japanese quality, updating tradition for modern Tokyo, and will continue to challenge itself as a "new hub of food culture."
*What is "Hangry Joe's Hot Chicken"?
This chain is popular for its hearty fried chicken patties made with chicken breast and its addictive spicy sauce, and is primarily located along roadsides in the United States. It has experienced rapid growth, operating approximately 100 stores mainly in the US, and is actively expanding internationally, with launches in Dubai and Canada. Furthermore, its delicious taste and impactful products have led to widespread media and social media coverage in the US, generating considerable buzz.
・Instagram: hangryjoes_tokyo ( https://www.instagram.com/hangryjoes_tokyo/ )
[From the press release of Hungry Joe's Hot Chicken Japan Co., Ltd.]
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