Ikebukuro PARCO Started renovation of the lower floors of the main building including the NEW & RENEWAL ground floor in the spring of 2022 for the first time in 16 years.

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Further to a genderless and ageless building

This spring, Ikebukuro PARCO will begin renewal of the lower floors of the main building, which has been focusing on women's fashion for many years. It will be the first time in about 16 years that the entire floor of the 1st floor of the main building, which is the ground floor, has been completely renovated. In the fall of last year, a part of the 2nd floor of the main building was renewed as a unisex fashion floor, and this spring we will introduce food sales and cosmetics shops that first appeared in the Ikebukuro area, aiming to strengthen unisex proposals as a building.

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・ “Expanding the frontage” in the changing city of Ikebukuro ――To completely renovate the ground floor

In addition to traditional culture and culture such as anime and cosplay, parks have been developed and highly sensitive housewives are gathering at the cafe, and Toshima Ward has newly established theaters and cinemas with the aim of becoming an "international art and culture city." , The way to enjoy the city is expanding in the Ikebukuro area. By providing an environment where more customers can enjoy regardless of gender, nationality, or age, Ikebukuro PARCO wants to further strengthen cooperation with the changing city of Ikebukuro, with the aim of expanding the frontage. We will set up a renewal.

・ About renewal details

Introduced and promoted renewal of 35 shops including brands that first appeared in the Ikebukuro area, with themes such as "athleisure," "skin care, inner beauty," "food," and "culture," which are about 800 tsubo. Starting from the ground floor of the main building, we will evolve into a genderless and ageless building.

On March 18th (Friday), the Japanese brand "Aplus Tokyo" specializing in active fashion, "Amy Istoire" with MANAMI with more than 330,000 Instagram followers acting as the creative director, as Japan's first candy apple specialty store. A total of 15 stores will open, including the first store in the Ikebukuro area, including the new Pomme d'Amour Tokyo and the Sneijder and Lily Brown, which express the brand with the latest interiors from the perspective of brand anniversary timing / sustainability.

Also, on April 15th (Friday), on the occasion of the complete renewal of the 1st floor of the main building for the first time in 16 years, "Cosmetic Kitchen" and "I Am" to meet the ever-increasing demand for skin care and inner beauty after the corona sneakers, overseas celebrities and influencers The popular tech accessory brand "Case Tiffy Studio", "Atmos Pink" which sells apparel and sneakers as a select store that "spreads street sneaker culture to women", and a store specializing in raw caramel chiffon cake with its main store in Ebisu " A total of 5 stores of "Mercer bis" will be newly opened.

In addition to this, new shops with popular contents will appear on the upper floors of the main building and P'PARCO, further expanding the entertainment aspect. Information will be released one by one.

・ March 18th (Friday) Main Building 2F FASHION & FASHIONABLE GOODS



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A + TOKYO [Ladies' and Men's]
NEW / Area first
TOKYO ACTIVE BRAND created with the highest comfort and functionality based on the sensibility of Tokyo
Let's convey the value of Japanese products that cannot be imitated to the urban life where the barriers of the scene are disappearing. From here in Tokyo, we create a new world standard. From Japan to the world

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GRACE CONTINENTAL The Banquet [Ladies']
NEW / Area first
A special complex shop with a lineup of GRACE CONTINENTAL, Grace Class, Diagrams and Carving Tribes. It is a store filled with the world view of such a brand, where you can get an uplifting feeling that can only be experienced here.

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mimi33 Mimi Sanjusan [Accessories]
NEW / Area first
An accessory brand that is particular about sophisticated design and texture, hoping that meeting at the moment of excitement will lead to daily happiness. We have about 3,000 kinds of exciting accessories, and you can choose your favorite accessories from 3 tastes of "sheerchic", "Basic" and "Ownideal".

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Jouete [Jewelry / Accessories]
RENEWAL
We send costume jewelry that makes each person's individuality shine more to all fashion-conscious people who are getting older with fashion. From minimalist designs to edgy items, we have developed a collection that is linked to fashion trends with high design and a wide variety of materials.

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ANEMONE [Accessories]
RENEWAL / Moved from B1F of the main building
A brand that proposes new style accessories and bags with the concept of "a place where you can find happiness". From sophisticated and basic items to items with a unique world view. We provide exciting products and spaces that will make you enjoy your treasure hunt.

・ Main Building B1F ・ B2F LADIES FASHION / FASHIONABLE GOODS / SWEETS

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POMME d'AMOUR TOKYO [Apple candy]
3/18 (Fri) OPEN Main Building B2F
NEW / Area first
Opened in 2014, Japan's first candy apple specialty store.
Having doubts about the way apple candy has been so far, we use various seasonal apples and make special products while adjusting the ingredients and tools throughout the year while pursuing the taste and texture of apple candy as a Western confectionery. We sell candy apples.

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YÖSUKE IKEBUKURO [shoes]
3/11 (Fri) OPEN Main Building B2F
NEW / Area first
It ’s the same as others! "YÖSUKE" is a brand full of playfulness that always gives us a new stimulus with its unique and bold design. At the Ikebukuro store, we propose art shoes that are conscious of diversity with the theme of cute and pop subculture in the style of Showa retro.

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eimy istoire Amy Istoire [Ladies']
3/18 (Fri) OPEN Main Building B1F
NEW / Area first
"Every woman wants to be beautiful. That's why they can't stop being fashionable."
All women want to be beautiful
That's why I love fashion and can't stop
A ladies' brand with the concept of the best story to give to such women.

SNIDEL [ladies']
3/18 (Fri) OPEN Main Building B1F
RENEWAL / Moved from the 2nd floor of the main building
With the concept of "street x formal", we combine street culture and elegance to propose unique styling. A global brand for women around the world who love clothes.

LILY BROWN [Ladies']
3/18 (Fri) OPEN Main Building B1F
RENEWAL / Relocation within the floor
Based on the concept of "Vintage Feature Dress", we propose a real clothes that incorporates delicate craft work and original designs transmitted from vintage items into modern fashion.

FREE'S MART [Ladies']
3/18 (Fri) OPEN Main Building B1F
RENEWAL / Relocation within the floor
A trend mix style with TREND & SIMPLE. A brand for women who want to dress their own everyday.

Samantha Thavasa [Bags / Miscellaneous goods]
3/18 (Fri) OPEN Main Building B1F
RENEWAL / Moved from the 1st floor of the main building
Natural & Fun
An item that fits your mood while valuing your personality and comfort.

LILLIAN CARAT [ladies']
2/17 (Thursday) OPEN Main Building B1F
RENEWAL
A casual brand for women who enjoy both work and private life. Based on a feminine casual taste, we propose a daily style that mixes trend and individuality.

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AMPHI Amphi [innerwear]
3/18 (Fri) OPEN Main Building B1F
RENEWAL / Moved from the 2nd floor of the main building
If there is an underwear shop where you can find various tastes and items like a select shop of clothes. AMPHI was born from such a fun idea. AMPHI is a new form of innerwear shop where you can always find "new and cute".

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Sea Room lynn Sea Room lynn [ladies']
4/15 (Fri) OPEN Main Building B1F
RENEWAL / Moved from the 1st floor of the main building
A lifestyle brand for "dignified" women who like the sea and the city. We have a wide range of products from stylish fashion items to relaxing room wear.

OSMOSIS [ladies']
3/18 (Fri) OPEN Main Building B2F
RENEWAL / Moved from B1F of the main building
Add a sense of trend to the timeless design base. Daily casual to enjoy a fresh style.

SPIRALGIRL Spiral Girl [Ladies']
3/11 (Fri) OPEN Main Building B2F
RENEWAL / Relocation within the floor
Based on story casual, we propose a new styling that has never been possible before. A brand for fashionable Miha girls.

ROYAL PARTY Royal Party [Ladies']
3/4 (Friday) OPEN Main Building B2F
RENEWAL / Moved from B1F of the main building
Simple and glamorous, basic and glossy. Dramatically produce your usual clothes in every scene. Realistically expresses a higher-grade SEXY.

・ April 15th (Friday) Main Building 1F Completely renewed for the first time in 16 years!

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Cosme Kitchen Cosmetic Kitchen [Cosme Select]
NEW
A beauty select shop with natural and organic cosmetics from all over the world. We propose a happy organic life through counseling that suits each person's lifestyle.
Main brands: giovanni, to / one, F organics, MIMC, SHIGETA, etc.

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Aíam Iam [Cosmetics]
NEW / Area first
SNS that has become a part of life. Every day compared to someone and compared to someone. However, what is important is that you don't have to compare with anyone, and you can recognize yourself and be yourself. It is a brand that was born with the wish.

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CASETiFY STUDiO Casetify Studio [Smartphone Case / Tech Accessories]
NEW / Area first
A tech accessory brand that is very popular with overseas celebrities. In addition to making smartphone cases with names and favorite phrases on the spot, we have the latest tech accessories such as collaboration items with overseas artists and popular brands.

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atmos pink Atmos pink [shoes and apparel]
NEW / Area first
DANCE / MUSIC / ART / FASHION
Every day is exciting for the youth generation … There is a culture full of curiosity. Let's move our body. Let's enjoy the music. Let's do art. Let's enjoy fashion! Discover yourself new every day!
A shop called atmos pink dance academy becomes a dance studio!
Regular workshops for popular dancers!

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MERCER bis [Sweets]
NEW / Area first
A store specializing in raw caramel chiffon cake. The exquisite balance of silky dough with a "fluffy" texture, smooth cream, and bittersweet caramel sauce, which is made with a focus on all handmade products, continues to create deep-rooted fans. We also have several flavors including the caramel chiffon on the signboard menu and the popular "chiffon cake".

In addition to this, NEW & RENEWAL will open one after another! Information will be released one by one.

・ Ikebukuro Parco Spring NEW & RENEWAL special site is now available!

https://ikebukuro.parco.jp/page/newopen/

<Past related articles>
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Stage "Touken Ranbu" 5th Anniversary Exhibition Ikebukuro PARCO will be held!

"Kawaii Uso no Kawauso Nanchatte Museum" will be held at Ikebukuro PARCO from 8/20 (Friday)!

The first large-scale exhibition of the popular character "Chikawa" "Chikawa no Mori" will be held at Ikebukuro PARCO from June 4th (Friday)!

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