“IKEBUKURO LIVING LOOP”, a program in which four local companies in Ikebukuro expand “everyday with a living room in the city”

Street furniture will be set up and markets will be held throughout Ikebukuro, including "Green Odori" at the east exit of Ikebukuro Station!

The four companies, nest Co., Ltd., Grip Second Co., Ltd., Sunshine City Co., Ltd., and Ryohin Keikaku Co., Ltd., have been promoting the "IKEBUKURO LIVING LOOP" project since 2017, centering on the east exit area of Ikebukuro. (Organizer: Green Boulevard Area Management Council [*]) will start again this year.

This project in 2022 will be held as part of the 90th anniversary of the enforcement of the ward system in Toshima Ward, which promotes walkable town development that makes you want to walk comfortably.

Centering on Green Boulevard and Minami Ikebukuro Park located at the east exit of Ikebukuro Station, we will hold a market where you can spend a comfortable time like a living room in the city of Ikebukuro and social experiments for the permanent installation of street furniture.

Based on the concept of "everyday with a machinaka living room", we will hold a social experiment of street furniture that we have been conducting since last year and a market once every two months after May. In addition, we plan to collaborate with various companies, stores, and facilities in Ikebukuro. We will promote migration in the city and aim for a city that makes you want to walk.

* What is the Green Boulevard Area Management Council?
Known as GAM. An area management organization that was established in 2016 and is mainly composed of companies and shopping streets around Green Boulevard. Obtained a special provision of the Road Law concerning area management by the National Strategic Road Occupation Project stipulated in the National Strategic Special Zone Law.
Projects such as "Creation of international theater space (art festival)", "Creation of communication (open cafe)" and "Creation of liveliness (Marche)" using road space have become possible, and various events are being held.

[Overview of IKEBUKURO LIVING LOOP]
IKEBUKURO LIVING LOOP
Concept: "Daily life with a living room in the city"

・ Social experiment of street furniture installation

Aiming to create various ways of spending in public spaces, this is a social experiment to create a comfortable street by installing street furniture for permanent installation, and to investigate changes in the user base and activities of Green Boulevard.

Holding period:
October 16, 2021 (Sat) -January 31, 2023 (Tue) * Scheduled
Installation location:
❶ In front of Ikebukuro Nissei Building (1-24-1 Higashiikebukuro, Toshima-ku, Tokyo)
❷ In front of Aozora Bank (2-28-13 Minamiikebukuro, Toshima-ku, Tokyo)
❸ Next to the IKEBUS bus stop (2-29-10 Minamiikebukuro, Toshima-ku, Tokyo)

·market

As a market that colors your everyday life, local writers, restaurants, and producers along the Ikebukuro station will open in a part of Green Boulevard. We will create a space where you can relax while shopping by arranging furniture between the stalls.

Holding period:
2022
May 21st (Sat) 11: 00-20: 00
Saturday, July 16th, 11: 00-20: 00
Saturday, September 17th, 11: 00-20: 00
venue:
Main Green Boulevard (part)
Cooperation with Sub Minami Ikebukuro Park, Sunshine City, and other surrounding facilities and stores

・ Special market

A special 3 days once a year. Makers and producers from the Ikebukuro cultural area and all over Japan line up on Green Boulevard and Minami Ikebukuro Park. In cooperation with local stores and facilities in the vicinity, we will make a daily trip to enjoy walking around the town (loop).

Holding period:
2022
Friday, November 4th, 16: 00-20: 00
5th (Sat) 11: 00-20: 00
6th (Sun) 11: 00-16: 00
venue:
Main Green Boulevard, Minami Ikebukuro Park
Sub-Sunshine City, MUJI Ikebukuro Nishitake (Akitake Ikebukuro Main Store Annex 1F-2F) Cooperate with other peripheral facilities and stores

・ Issuing ZINE and disseminating SNS under the theme of "everyday with a machinaka living room"

We will cut out the scenery with a living room in Toshima Ward, issue ZINE to send out a cozy town like a living room, and send it on SNS. Please tell us your own daily life with a living room with the hashtag "#Daily life with a living room".

Organizer: Green Boulevard Area Management Council
Co-sponsored by: Toshima Ward
Planning and management: nest Co., Ltd., Grip Second Co., Ltd., Sunshine City Co., Ltd., Ryohin Keikaku Co., Ltd.
Cooperation: Association to improve Minami Ikebukuro Park, etc.
Contents: Market (held every other month after May), street furniture installation experiment, ZINE issuance and SNS transmission under the theme of "everyday with a machinaka living room", etc.
Website: http://ikebukuropark.com/livingloop/
SNS: https://www.instagram.com/ikebukuro.living.loop/
Note: The content of the event may change due to the prevention of the spread of the new coronavirus and natural disasters such as typhoons. In addition, it may be canceled when an emergency declaration or similar regulations are issued by the government.

* Information will be updated on the website and SNS from time to time.
* The image is an image.
* The contents are subject to change.

・ Efforts so far

Since 2017, "IKEBUKURO LIVING LOOP" has been held 5 times as an annual event. Shoppers from all over Japan, including Ikebukuro and along the Ikebukuro line, gathered for miscellaneous goods, food and drink, vegetables, workshops, etc., and lined up on Green Boulevard and Minami Ikebukuro Park. In collaboration with nearby stores and facilities, we have created a mood to enjoy the entire Ikebukuro like a living room by creating a mechanism to enjoy walking in the city. In the first year, with the aim of raising expectations and awareness of Green Boulevard, after that, we will conduct experiments on cozy furniture, lighting, and planting, and will involve updating the hardware of permanent benches, lighting, water supply and drainage facilities, and planting zones. It led to redevelopment. A long-term project of "IKEBUKURO LIVING LOOP" with the aim of creating a comfortable space for everyday life and normalizing the bustle from last year, as the scenery of living in the streets and towns has become established at the time of the event. As a result, we are implementing various contents.