Tobu Department Store Co., Ltd. has been proposing to our customers "sustainability that we can do" from March with the key message of "valuing the earth". We believe that it is a familiar eco-friendly way for customers to bring their own bags for shopping, and we carry out the "My Bag Campaign" throughout the building.
In addition, from July 1st (Wednesday), plastic shopping bags and paper handbags will be changed to environmentally friendly materials and charged, and more people than expected are using my bags. There is also a tendency to consume my bags according to their purpose and to incorporate them as fashion items. During the six months from March to August, more than 27,000 eco-bags were sold at both the Ikebukuro main store and Funabashi store.
This time, we planned a Tobu original eco bag as part of the My Bag campaign so that customers can use My Bag more enjoyably, and started selling it on September 10th (Thursday). Going forward, we will continue to encourage the use of my bags by proposing new message posters and how to use eco-bags well throughout the building, and we will work with our customers to make environmentally friendly efforts.
[ 2nd message poster ]
<What the new message poster wants to convey>
"Treasure the earth" is a message throughout the year.
There are various environmental problems such as climate variability and global warming.
Sea turtles are also affected by environmental problems due to accidental ingestion of drifting garbage.
And that is also our future.
Sea turtle parents and children tweet. "Reduce garbage.", "Have my bag."
It is a poster with the idea that consideration for the environment will continue from parents to children .
Tobu Department Store x "Lutoto" collaboration design! Tobu original eco bag 4 kinds production
We collaborated with "Lutoto", a store specializing in tote bags that combines functionality and design, to create high-quality eco-bags that are typical of department stores.
[Design concept]
(1) Ikebukuro Main Store's food floor B2 floor, B1 floor 8-11 "eatobu" is expressed.
(2) The ecological message "Let's start here for the blue and green planets" was expressed in the gentle atmosphere of Scandinavia.
③ The structure of the Tobu Department Store Ikebukuro Main Store building is graphically represented.
④ The front has a trendy Glen check this fall. The back is plain light blue.
We propose "how to use eco-bags well" at the sales floor where my bags are handled!
At the My Bag sales floor in the entire building, we have set up signboards that introduce five points that you should always be aware of about "how to use eco-bags well". We are proposing to make your life in your own bag more comfortable.
"How to use eco-bags well" store sign
"Five points to be aware of in order to use eco-bags hygienically"
① Let's wash it regularly.
② Put meat, fish and vegetables in a plastic bag.
③ Be careful about the order in which you put them in the eco bag.
④ Let's distinguish between eco-bags for food and daily necessities.
⑤ Let's carry the eco bag in a short time.
<* Refer to Food Safety Policy Division, Consumption and Safety Bureau, Ministry of Agriculture, Forestry and Fisheries>
[Details of Tobu original eco bag]
Tobu Department Store x "Lutoto" collaboration design!
◆ Features
① Grande size (W38 x H72 x D28 cm) * Can be folded and stored
With one outside pocket and one inside pocket.
It can be opened and closed with a drawstring purse and can be set in an M size (W48 x H25 x D34 cm) cash register.
② ③ ④ Regular size (W28 x H55 x D11 cm) * Can be folded and stored
With one outside pocket and one inside pocket. A plastic shopping bag type with a gusset. Egg packs of 10 can also be placed horizontally.
A 1 liter milk carton can fit vertically and horizontally.
* It features a design with a side pocket called "Lou Pocket" inspired by the kangaroo's belly bag, which is the origin of the "Lutoto" brand name.
◆ Material
polyester
◆ price
① Grande size 2,420 yen, ② ③ ④ Regular size 1,870 yen each
* The displayed price is the price including consumption tax.
◆ Sales location
Ikebukuro Main Store 7 locations in total, Funabashi Store 1 location in total
