The first Sega store “Ikebukuro Project”! !! “SEGA Ikebukuro” Grand Opening on October 22nd (Friday)


Grand opening on Friday, October 22, 2021

GENDA SEGA Entertainment Co., Ltd. will open "SEGA Ikebukuro" on October 22, 2021 (Friday) in Ikebukuro Sunshine 60 Street, the central area of the Toshima Ward International Art and Culture City Initiative.

The image is an image

The image is an image

"SEGA Ikebukuro" will open in a building located opposite "SEGA Ikebukuro GiGO", which was closed on September 20, 2021 (Monday), while being missed by many game fans. Crane game machines with "SEGA shop limited prizes" and "popular character goods", product sales cafes, and popular video games are installed on each floor, and are suitable for a wide range of customers visiting Ikebukuro as well as anime and game fans. We have made it a structure that will please you. In addition, we will hold a number of events such as the "SEGA store limited campaign" to provide many customers with an experience that makes them want to come again.

GENDA SEGA Entertainment Co., Ltd. is preparing to provide a new playground in the rapidly changing Ikebukuro area toward the realization of an international art and culture city.
Our store is positioned as the first of the "Ikebukuro Project", and as a store that leads the entire project, we will provide play unique to Ikebukuro. Please look forward to future developments in the Ikebukuro area of "SEGA Ikebukuro" and GENDA SEGA Entertainment Co., Ltd.

[Overview of "SEGA Ikebukuro"]

● Address: 1-22-12 Higashiikebukuro, Toshima-ku, Tokyo 1st basement floor + 4th floor above ground
● Access: 10 minutes walk from the East Exit of JR Ikebukuro Station on Sunshine 60 Street
● Phone number: 03-5927-8818
● Business hours: 10: 00-23: 00
● Business area: B1: 14.6 tsubo 1F: 35.7 tsubo 2F: 34.6 tsubo 3F: 34.6 tsubo 4F: 34.6 tsubo
(Floor composition) Total 154.2 tsubo (Video game on the 1st basement floor, Crane game on the 2nd to 3rd floors, Product sales cafe on the 4th floor)
● Number of units installed: 101 crane game machines / 83 units, video game machines / 18 units, product sales cafe
● Store URL:
● Store Twitter:
● SEGA Platon: Correspondence

In commemoration of the new opening of the member service "SEGA Platon", if you register My Game Center in the in-app profile to "SEGA Ikebukuro" during the period from the opening date to January 31, 2021 (Monday), it will be worth 2,000 yen. We will hold a campaign to win a service ticket.
* Campaign site:

・ ■ What is "SEGA Platon"?

It is a "membership service of SEGA stores" that allows you to receive advantageous services according to your play history. In addition to payment of play fees and cash payments with electronic money registered in the dedicated smartphone app, points added for store visit bonuses, commonly known as "Keikenchi", can be used to improve "membership grade". You will receive a gift every time you are promoted. In addition, we offer various member benefits such as getting a "service ticket" for free every month.
SEGA Platon Official URL:

・ ■ What is " SEGA Ikebukuro GiGO "?

Established as "Ikebukuro GiGO" on July 21, 1993 on Ikebukuro Sunshine 60 Street.
Renewed on July 21, 2013, and changed the store name to "SEGA Ikebukuro GiGO".
Closed on September 20, 2021 due to the expiration of the fixed-term building lease agreement.
Press Release

・ [ Additional drinks with novelty for "Fafner in the Azure THE BEYOND " will be held]

A novelty drink campaign in collaboration with "Fafner in the Azure THE BEYOND" will be held at "SEGA Ikebukuro" in conjunction with the opening on October 22nd (Friday).

On the same day, a limited prize for crane games will also appear.





Campaign period: October 22nd (Friday) -November 14th (Sunday), 2021
Product name: Fafner in the Azure THE BEYOND Drink with novelty
Novelty: Coaster size 90mm x 90mm
You cannot choose the pattern. Distribution will end as soon as it runs out.
* Campaign site:

・ [ Fafner in the Azure THE BEYOND ] Outline of the work

A sci-fi animation depicting boys and girls riding on the humanoid weapon "Fafner" and fighting for life with an unknown existence called "Festum". In 2019, which marks the 15th anniversary of the series, the theater pre-screening of all 12 episodes of the completely new work "Fafner in the Azure THE BEYOND" will start.
Finally, from November 5th this year, the final chapters of the 10th, 11th, and 12th episodes will be screened, which is a big topic.
・ [Prevention of spread of coronavirus infection]

During business hours, we will focus on managing the physical condition of employees and encourage them to wear masks, wash their hands, gargle, and disinfect. Inside the store, the facility is regularly sterilized and cleaned using a surfactant containing benzalkonium chloride. GENDA SEGA Entertainment's amusement facilities will endeavor to create an environment where customers can spend their time comfortably.