Machinaka Living Project “IKEBUKURO LIVING LOOP”

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Started a project to expand "Machinaka Living" with the aim of "Ikebukuro's town is comfortable and makes you want to walk". Four companies will start in July 2021 on the whole Ikebukuro, including "Green Boulevard" at the east exit of Ikebukuro Station!

Sunshine City Co., Ltd., in collaboration with nest Co., Ltd., Grip Second Co., Ltd., and Ryohin Keikaku Co., Ltd., is a Green Odori Area Management Council that works to revitalize "Green Odori (*)" located at the east exit of Ikebukuro Station. We will start the "IKEBUKURO LIVING LOOP" project, which aims to create a cozy city like a living room, centered on the east exit area of Ikebukuro.

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In collaboration with companies and stores based in Toshima Ward and Ikebukuro, holding markets centered on Green Boulevard and Minami Ikebukuro Park located at the east exit of Ikebukuro Station and making street furniture permanent, with the concept of "everyday with a machinaka living room" We will carry out social experiments for the purpose. We aim to create a city where the city of Ikebukuro is as comfortable as a living room and makes you want to walk.

* What is Green Boulevard?
In 2016, the Green Boulevard Area Management Council (GAM) was established and was certified by the Ministry of Land, Infrastructure, Transport and Tourism as an applicable area for the National Strategic Road Occupation Project. Businesses such as "Creation of communication (open cafe)" and "Creation of liveliness (Marche)" have become possible, and various events are being held. Through a social experiment conducted to make Green Boulevard a more comfortable space, Toshima Ward has begun to improve the planting belts along the road, street lights, benches, etc., and it is gradually changing to a comfortable space. .. The market and street furniture social experiments to be held on Green Boulevard this year will be sponsored by GAM.

Overview of IKEBUKURO LIVING LOOP



·Project name
IKEBUKURO LIVING LOOP

・ Holding period
Saturday, July 24, 2021 to March 2022

・ Contents
A special market "IKEBUKURO LIVING MARKET" is held once a week, once a month, and once a year at Green Boulevard and Minami-Ikebukuro Park. Also, in the fall, a social experiment and art transmission gallery "IKEBUKURO LIVING STAGE" will be held on the sidewalk of Green Boulevard for the permanent installation of furniture.

・ Sponsor
Green Boulevard Area Management Council

・ Co-sponsored
Toshima ward

・ Planning and management
Grip Second Co., Ltd., Sunshine City Co., Ltd., nest Co., Ltd., Ryohin Keikaku Co., Ltd.

·Cooperation
Meeting to improve Minami-Ikebukuro Park, etc.

・ Contents (planned)
Market (scheduled to be held every month after July), street furniture installation experiment, etc.

・ Official website
http://ikebukuropark.com/livingloop/

・ Official SNS
Instagram… https://www.instagram.com/ikebukuro.living.loop/
Facebook… https://www.facebook.com/ikebukuro.living.loop

* Event contents may change due to prevention of spread of new coronavirus infection and natural disasters such as typhoons. In addition, it may be canceled when an emergency declaration or similar regulations are issued by the government.
* The latest information will be updated on the official website and SNS from time to time.

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● Weekly market (WEEKLY)
Venue: Minami Ikebukuro Park
We will open fresh vegetables, fresh flowers, performances, food and drinks, etc.

● Monthly market (MONTHLY)
Venue: Part of Green Boulevard
Local writers, restaurants, and producers along the Ikebukuro station will open stores.

● Special market
Main venue: Green Boulevard, Minami Ikebukuro Park
Sub-venue: Sunshine City, MUJI (Seibu Ikebukuro Main Store Annex 1F-2F), etc.
Makers and producers from the Ikebukuro cultural area and all over the country line up to create everyday activities that you can enjoy while wandering around the city.

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・ IKEBUKURO LIVING LOOP overall schedule (planned)

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* Month 1 Market: Scheduled to be held on Saturday, July 24, only in July.

・ Efforts so far

As an annual event from 2017, "IKEBUKURO LIVING LOOP" centered on Marche will be held on Green Boulevard and Minami-Ikebukuro Park, selling miscellaneous goods and vegetables from all over the country, including along Ikebukuro and Ikebukuro, restaurants and restaurants. We had you open a store in a workshop etc. In addition, in collaboration with stores and facilities around Ikebukuro, we have provided a mechanism to enjoy walking in the city and created a mood to enjoy the entire Ikebukuro like a living room. In addition, it has been used as a place for experiments on comfortable furniture, lighting, and planting, which has led to the hardware redevelopment of the sidewalk space.

From 2021, we aim to create a comfortable space and create a lively atmosphere so that the scenery and mood created at the event "IKEBUKURO LIVING LOOP" until 2020 can be normalized.

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