Exhibiting unique works by contract artists of the welfare experiment unit "Heral Bonnie"
Sunshine City (Ikebukuro, Tokyo) prints the art of artists with intellectual disabilities all over Japan under a license agreement with Heral Bonnie Co., Ltd. on the temporary enclosure installed on the 1st floor of the World Import Mart Building in the facility due to construction work. The "UPCYCLE ART MUSEUM" to be exhibited in the temporary enclosure is being held from December 1st (Wednesday) to March 31st (Thursday), 2022.
It is a city with a lot of entertainment such as an aquarium, a park with nature, and an observatory near the sky, and the "sun", "sea", "nature", and "sky" that make up the landmark "Sunshine City" in Ikebukuro. All 13 works of art that represent the world are exhibited in a temporary enclosure. This initiative supports the "International Art and Culture City Concept", in which Toshima Ward, which has been selected as an "SDGs Future City" and "Local Government SDGs Model Project", aims to be a city where "everyone can play a leading role" as a sustainable and developing city. We are implementing it.
In addition, in the community lounge "Sunshine City Solarium" on the 3rd floor of the Sunshine City specialty store Alpa, a pop-up shop of the art life brand "HERAL BONY" operated by Heral Bonnie will be opened for a limited time, and fashion such as ties and handkerchiefs will be opened. Including items, bags and accessories that upcycle (*) the art posted in other temporary enclosures in the past will be on sale from December 16th (Thursday) to 26th (Sunday).
The works to be exhibited in the temporary enclosure until the end of March 2022 will be upcycled in the same way as above and transformed into bags and accessories, and will be sold in Sunshine City around the fall of the same year.
* Upcycling: To regenerate a product with new value by giving new uses to waste that has been used up and is thrown away.
■ UPCYCLE ART MUSEUM
Period: December 1st (Wednesday) -March 31st, 2022 (Thursday)
Location: Sunshy City World Import Mart Building 1F
Exhibit contents: 13 works of art drawn by artists with disabilities will be printed on a highly durable material called tarpaulin and displayed in a temporary enclosure. The work represents the "sun," "sea," "nature," and "sky" that make up Sunshine City. In addition, after the exhibition period is over, the exhibited works will be upcycled into bags and accessories, and will be on sale around the fall of 2022.
■ HERAL BONY POP-UP STORE
Period: December 16th (Thursday) -26th (Sunday)
Location: Inside the community lounge "Sunshine City Solarium" on the 3rd floor of Alpa, a specialty store of Sunshine City
Items for sale: Bags and accessories made by upcycling Heralbonnie's artwork that was posted elsewhere in the past.
* The pop-up store will only display products and will be sold online.
[Overview of Heral Bonnie Co., Ltd.]
A welfare experiment unit that aims to create a new culture with welfare as the starting point, with the mission of "release the distinctiveness." The art life brand "HERAL BONY", which concludes art license agreements with writers and welfare facilities with intellectual disabilities all over Japan and commercializes works centered on more than 2,000 pieces of art data, creates works in temporary enclosures at construction sites. We are developing various businesses with an eye on the expansion of the welfare area, such as the "All Japan Temporary Enclosure Art Museum" that will be diverted.
・ Introduction of some of the exhibited works
・ Information about this initiative
Artists with disabilities who are enrolled in individuals and welfare facilities all over Japan who have a license agreement with Heral Bonnie draw art.
The work drawn by the artist is printed on a highly durable fabric called "Tarporin" used for banners and displayed.
Art exhibited in reusable materials is posted for a certain period of time, then washed and cut, and upcycled into art products. The design changes one by one depending on the cut location, and it is sold as a special item that is unique in the world.
Part of the profits from the exhibition of art and the sale of products is returned to artists and welfare facilities. It is a project that enables a virtuous cycle of environment and welfare: reuse of resources and improvement of wages for people with disabilities.