Is animal protein old? A hot topic as a new spot for fashionable and sensitive girls!
[10-second summary of this article]
・ Service will start on November 2nd (Monday)
・ First in Japan! The concept of dinner is "vegetable protein bar for fighting women"
・ Strengthen the vegetable protein bar menu to the existing menu
(Men's ban? Protein bar for women)
1. Is animal protein old? The main is "plant-based meat," which is a hot topic in next-generation meat.
2. The target is not a rugged male macho but a fashionable and sensitive girl
3. Beauty is from the bottom of my heart. "I am important, but the earth is also important" Selection of new environmentally friendly food supported by Generation Z
Vegetarian Butcher Japan Co., Ltd. will renew its dinner as "Vegetarian Broteinbal for Fighting Women" from Monday, November 2, 2020.
The Vegetarian Butcher is a PBM startup venture founded in the Netherlands in 2011. In December 2018, Unilever, a major food and daily necessities company, attracted attention for its acquisition in anticipation of market expansion. In 2019, we collaborated with Burger King, a global hamburger chain, to launch "REBEL WAPPER" in 25 European countries. (Currently sold at 15,000 stores in 35 countries around the world / Scheduled to expand to the Middle East, South America, Asia and Africa from next month) It is now the most vigorous PBM brand in Europe. At the age of 29, the representative, Muratani, signed a monopoly contract in Japan at the Dutch headquarters and established Vegetarian Butcher Japan Co., Ltd.
[OPEN in Ikebukuro, Tokyo as a futuristic hamburger shop]
Opened as a futuristic hamburger shop on August 26, 2020. We develop a hamburger menu using "plant-based meat" made from our brand's plant-derived ingredients. We carry out various initiatives from a sustainable perspective, such as Japan's first food sharing fridge, a butcher specializing in plant bases, and food loss countermeasures.
[Proposed as a new protein supported by women]
Since plant-based meat is made from plant-derived ingredients, it is quickly digested and absorbed, and energy absorption is fast, so it has been very popular with overseas athletes in recent years. In addition, because the main ingredient is soybeans, it is also rich in dietary fiber and soy isoflavones, and is attracting attention from women with a high sense of beauty. In addition to the conventional plant-based burger, the dinner menu has been renewed with a high-protein, low-carbohydrate menu structure that is more conscious of body building.
(Menu) * Some excerpts from the newly added menu
・ Scrambled eggs of egg white (total weight 140g, calories 121, protein 11.5g, fat 7.1g, carbohydrates 2g) 480 yen
・ Protein TOFU (gross weight 190g, calories 189, protein 17.5g, fat 7.2g, carbohydrate 4.3g) 480 yen
・ Thick broccoli (total weight 100g, calories 33, protein 4.3g, fat 0.5g, carbohydrates 5.2g) 480 yen
・ Caprese of tomato and soy milk cheese (total weight 185g, calories 253, protein 2.15g, fat 22.9g, carbohydrate 10.5g) 480 yen
・ Plant-based chicken brochette (total weight 150g, calories 254.6, protein 30.2g, fat 9.6g, carbohydrates 6.6g) 480 yen
・ Plant-based chicken and broccoli broccoli (total weight 105g, calories 112.8, protein 14.8g, fat 3.1g, carbohydrate 5.1g) 480 yen
・ Cauliflower taco rice (total weight 296g, calories 194.3, protein 18.3g, fat 5.2g, carbohydrates 19.2g)
780 yen
・ Low-carb tiramisu (total weight 110g, calories 235, protein 5.4g, fat 19.2g, carbohydrate 12g) 480 yen
[Japan's first! Vegetable protein bar for women]
Currently, 90% of customers who come to our store are women.
The clean and stylish interior is favored by the younger generation, especially Gen Z.
It is a hot topic among young women as a place where you can pursue not only the beauty of the appearance but also the beauty of the environment and the beauty of the inside.
【Company Profile】
Company name: Vegetarian Butcher Japan Co., Ltd.
Location: 3-29-9 Nishiikebukuro, Toshima-ku, Tokyo C3 Building B1F
Representative: Yukihiko Muratani
TEL: 03-6427-5089
FAX: 050-3457-4627
HP: http://www.thevegetarian-butcher-jap.com
Tabelog: https://tabelog.com/tokyo/A1305/A130501/13247928/
