[Interview Report] A 24-hour unmanned second-hand clothing store “SELFURUGI” opens in Ikebukuro! Get a bargain on used brand clothing

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[IKEBUKURO new store report 7th]

An unmanned second-hand clothing store with no clerk, which is opening one after another nationwide. While non-contact and non-face-to-face behavior is recommended due to corona, it is attracting attention because it can complete from product selection to settlement without contacting people, and it is possible to choose clothes slowly without worrying about the eyes of the clerk. right.

On December 18, 2021, a new unmanned second-hand clothing store opened here in the Ikebukuro area. The name is "SELFURUGI" . It is a shop that is open 24 hours a day, 7 days a week, focusing on used brand clothing.

This time, I went to "SELFURUGI" right after the opening! We will report on the state of the store and how to purchase it, including an interview with Mr. Hiroki Nagumo, the representative of the limited liability company AVEND, which is the operating company of "SELFURUGI".

The bright yellow color is a landmark! Inside the "SELFURUGI" store

Store appearance

Store appearance

"SELFURUGI" is located about 10 minutes walk from JR "Ikebukuro" station toward the east exit and on Meiji-dori towards "Zoshigaya" station on the Yurakucho line. The one-sided glass is pasted, and the bright yellow color appearance is a landmark.

Doorway

Doorway

When I arrived at the store, I was first surprised that the doorway was not a door but a vinyl curtain. It's the same with glass pasting on one side, but since it's an unmanned second-hand clothing store, you can rest assured that there is a device that makes it easy for outsiders to notice if something goes wrong inside the store.

In addition to this doorway, there is a wind path, so the ventilation inside the store was perfect.

Inside the store

Inside the store

Inside the store

Inside the store

There really isn't a clerk … Since I visited an unmanned second-hand clothing store for the first time, I'm thrilled that it seems to be illegally invading. However, with ordinary apparel, the type of person who is not good at asking the clerk "Are you looking for something?" I visited around 9 o'clock in the morning, and the inside of the store is neither too bright nor too dark, and it is a very cozy space.

mens

mens

mens


mens

Looking around the store, most of the products on sale are men's clothing. Other than the outerwear, casual tops such as polo shirts, flannel shirts, hoodies, and sweatshirts are the main items, and the brands such as Tommy Hilfiger, Champion, NIKE, Columbia, Ralph Lauren, and Burberry are often seen. Since there are many calm designs, it seems that people of all ages can enjoy shopping.

Women

Women

Kids

Kids

There were ladies'and kids' clothes in one corner of the store, but the numbers are a bit lonely. Why ~ !?

When I asked Mr. Nagumo about this product lineup, he said that the current men's lineup was made in the hope that male college students who like second-hand clothes would visit because there are many universities near the store.

The female writer was a little disappointed, saying, "Unexpectedly, when I opened it, there were so many family customers coming to the store, so I plan to expand the lineup of kids and ladies in the future. That 's nice information! Currently, about 500 clothes are sold at stores, but in the future it is planned to increase to more than 1,000 clothes, and it is said that sales of remakes of used clothes are also being considered .

In addition, Mr. Nagumo continues that "SELFURUGI" is particular about providing inexpensive and high-quality products. Certainly , the price range of the products is 500 yen for kids and 1,000 to 5,000 yen for men and women , which is a fairly reasonable impression for a second-hand clothing store that mainly sells brands.

"Because it is an unmanned second-hand clothing store, there is no labor cost, and we have devised ways to purchase it, so the price is quite affordable compared to stores such as Koenji and Shimokitazawa, where there are many second-hand clothing stores. I hope that our customers will enjoy the "bargain feeling". "

How to buy used clothes from "SELFURUGI"

By the way, "SELFURUGI" is an unmanned used clothing store. Many people may be wondering, "How do you buy a product?", So I would like to introduce the flow.

It seems that some unmanned stores are high-tech stores where you just leave the store with the product and the price is automatically charged to your account, but "SELFURUGI" is very simple.

Yellow tag

Yellow tag

When you find the product you want, check the price with the yellow tag. All you have to do is purchase a ticket according to the amount at the ticket vending machine installed in the back of the store.

Ticketing machine

Ticketing machine

Ticketing machine

Ticketing machine

If you want to buy only one item, press the "1,000 yen" and "3,000 yen" buttons. If you buy more than one item, the bulk discount will be applied, so make sure to check the tickets that you can buy at a reasonable price, such as "2,500 yen (1,000 yen x 3)" and "3,500 yen (1,000 yen + 3,000 yen)". Be careful to buy. No refunds will be given if you make a mistake.

The poster explains how to purchase and the amount of the bulk discount.

The poster explains how to purchase and the amount of the bulk discount.

The ticket that comes out looks like this.

The ticket that comes out looks like this.

You may be worried that you have bought clothes and you may be worried, "Is this really the end?", But it's okay to leave the store openly.

According to Mr. Nagumo , cashless compatible devices such as ICs and QRs are scheduled to be introduced by March 2022 . I am grateful that the non-contact environment will be further improved.

By the way, if there is no clerk and the accounting is so simple, I'm worried that it won't be stolen, but of course, security cameras are installed in various places in the store. The state of recording could also be checked on the monitor on the customer side. You can't do anything wrong because your face looks perfect!

Security camera monitor

Security camera monitor

Are you worried about being unmanned? Impressions of using the fitting room

Dressing room

Dressing room

"SELFURUGI" has a fitting room, and of course you can use it freely without asking anyone for permission, but it's a little scary to change clothes without a clerk. If a suspicious person comes in …

I tried using it when there was only the author in the store, but after all I was not calm and I checked the inside of the store while changing clothes.

As mentioned above, the store is located along Meiji-dori, which has a lot of traffic, and you can see the outside from the front with glass, so you shouldn't have to worry about it during the day. However, if you really care about it, it is recommended that you go shopping with someone. As long as it's an unmanned store, it can't be helped.

Make requests using the communication board!

Communication board

Communication board

I found something I was interested in in the store. That is the communication board here. There are many yellow sticky notes that are the image color of the store.

"Although it is unmanned, it is a communication space created with designers because we want to value interaction with customers. We have never seen a format like sticky notes on blackboard paint at other stores, and even customers I hope you can enjoy it as a new experience, "says Nagumo.

Certainly, the reaction of customers cannot be overlooked as a retail store. It's a store that has just opened, so you'll be worried about the reaction.

Lots of comments

Many comments from users

On the board, comments such as the celebration of the opening of the store and the purchase report of the product were posted. Even at an unmanned store, which tends to give an unfriendly impression, it makes me feel relieved to be able to list the voices of various users in this way. On the customer side as well, I would like to say thank you to the store if I could get a nice product at a low price, so I felt that it was a good initiative to meet the demands of both parties.

If you look closely, you can see requests such as "Increase children's clothes!" Indeed, it is also a means of communicating requests to the store. Then I'm sorry for one piece … Deliver to the shop!

Thank you for being there

Thank you for being there!

I want to help those who want to start a new challenge. Challenge of "SELFURUGI"

The unmanned second-hand clothing store "SELFURUGI" introduced so far. I'm surprised that Mr. Nagumo and other operators worked as office workers at another company on weekdays and opened "SELFURUGI" as a side business.

"Operating an unmanned second-hand clothing store has a lower initial cost than other store-type business models, and considering that the time and effort required to operate the store is extremely small, it is an easy job to start as a side business. I think I can say. "

Mr. Nagumo says that he is aiming to realize "a world where each person positively challenges what he / she likes to build a career and live" by making use of his experience working as a career advisor. Eventually, we will franchise "SELFURUGI" and, like ourselves, "want to take on some new challenges" and "want to generate additional income outside of our main business", we will provide know-how on product purchasing and store management. I revealed that I intend to provide it.

Finally, I received the following message from Mr. Nagumo.

"The name SELFURUGI comes from the fact that you (SELF) choose your favorite second-hand clothes (FURUGI). You can meet your favorite second-hand clothes and have a new experience of an unmanned store. We would like to create a store that makes you feel happy when you come to the store.

Kids' clothes start at 500 yen, and other clothes start at 1,000 yen. We also have a wide range of used brand clothing, so we are waiting for a wide range of people from families to second-hand clothing lovers.

In the future, I would like to actively develop franchises and expand safe and enjoyable shopping, so if you are interested in running a second-hand clothing store yourself, please feel free to contact us via Instagram DM etc.! "

Inside the store

Inside the store

Nowadays, clothes can be easily purchased online. However, it is difficult to convey the condition, size, and comfort of used clothing in photographs. It seems that it is worth visiting the actual store and seeing the real thing with your own eyes.

Please visit the unmanned second-hand clothing store "SELFURUGI", which has a non-contact and non-face-to-face environment, and enjoy shopping at your own pace.

■ Overview of unmanned used clothing store "SELFURUGI"

location 2-4-8 Mejiro, Toshima-ku, Tokyo
business hours Open 24 hours a day, 365 days a year (open all year round)
access Yurakucho Line "Zoshigaya Station" Station 3 minutes walk
10 minutes walk from "Ikebukuro" and "Mejiro" stations on the JR line
Facebook https://www.facebook.com/selfurugi-102043605670343/
Twitter https://twitter.com/selfurugi
Instagram https://www.instagram.com/selfurugi/

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