[First time in Japan] “Mai Mei Ke,” a popular mala tang chain from Chongqing, opens at Yodobashi Ikebukuro on July 3rd (Friday).

A mala tang brand with over 400 locations worldwide is making its debut in the Japanese market. This authentic mala tang specialty restaurant allows customers to freely choose fresh vegetables and ingredients to create their own personalized bowl.

Fukuru Co., Ltd. will grand open the first Japanese location of "Maiaji Maikyaku," a mala tang specialty restaurant with over 400 locations worldwide, on Friday, July 3, 2026, on the 8th floor of the Yodobashi Ikebukuro Building (Address: 1-28-1 Minami-Ikebukuro, Toshima-ku, Tokyo / Yodobashi Ikebukuro Building).

■ What is "Maimyo Maike," the globally popular Mala Tang brand?

Mai Aji Mai Kyaku is a Mala Tang brand with over 400 stores worldwide, primarily in China.
The brand name reflects the desire to "respect each individual's unique preferences and eating habits, and to allow them to enjoy discovering new flavors every time." The style of freely choosing your favorite ingredients from a wide variety to create your own unique bowl has gained popularity and is enjoyed by many customers.

■ The first Japanese branch aims to provide "an authentic Chongqing-style mala tang experience."

Currently, Mala Tang, widely known in Japan, has established an image as a "healthy vermicelli soup dish (noodle dish) popular with young women," mainly consisting of vermicelli and vegetables. On the other hand, in its birthplace, Chongqing, Mala Tang is an "everyday food culture (soul food)" that people of all genders and ages visit several times a week. The authentic style involves enjoying ingredients cooked in soup, then dipping them in a special sauce or soup. And above all, the entertainment value of Being able to choose your favorite ingredients from a wide array is the very essence of the local culture. At Maimi Maikaku, we aim not only to reproduce the taste, but also to deliver this unique everyday food culture of Chongqing, along with an authentic dining experience and atmosphere, to our Japanese customers.

■ Four features of "Every Flavor, Every Customer"

① This is the true taste of Chongqing! Authentic soup directly imported from China.

We offer six types of soup, which are the heart and soul of Mala Tang, and we import them directly from China to 100% recreate the authentic taste of Chongqing. Based on the original recipe, we blend a variety of carefully selected spices, resulting in a deep flavor that is not simply spicy, but a harmonious blend of vibrant spice aromas. We deliver the authentic taste that is loved by the people of Chongqing, setting it apart from Mala Tang in Japan.

② Authentic Chongqing-style "individual pot" Mala Tang

Mala Tang, popular in Japan, is mostly served as an extension of vermicelli soup. However, Maimi Maikaku introduces the "one pot per person" style that has gained overwhelming popularity in Chongqing, the home of Mala Tang, directly to Japan. With its innovative cooking method of pouring hot oil infused with unique spices over the ingredients, this Mala Tang is a dish that can only be enjoyed at Maimi Maikaku.

Youpo Mala Tang (You can choose the level of spiciness / Served with rice)

Mala Shangguo (You can choose the level of spiciness / Served with rice)

③ Japan's largest! Over 90 types of ingredients and a large mist display case.

The most striking feature in the store is the large mist display case. Constantly filled with mist, the display case showcases over 90 kinds of carefully selected ingredients, making it one of the largest in Japan. You can enjoy not only standard vegetables, meats, and mushrooms, but also rare ingredients, all kept at their freshest and most vibrant.

You can always enjoy fresh ingredients thanks to our mist display case.

④ Experience the authentic taste, restaurants, and atmosphere of Chongqing.

What Mai Mei Mai Kaku aims for is to recreate the authentic Chongqing restaurant in Japan. The rich aroma of spices produced by soups directly imported from Chongqing, the more than 90 kinds of ingredients displayed in the mist showcase, and the interior that recreates the lively atmosphere of the original location—everything from the taste and store to the overall worldview has been recreated in Japan, so the moment you step inside, you will feel as if you have visited Mai Mei Mai Kaku in Chongqing. We offer a one-of-a-kind experience where you can feel the authentic energy of the original while in Japan.