[Venue Report] Recommended characters and greetings! “Sanrio Character Festival 2022” will be held at Sunshine City (until April 9th)


At Exhibition Hall B on the 4th floor of Bunka Kaikan Bldg., Tokyo, the event "Sanrio Character Festival 2022" will be held from March 17th (Thursday) to April 9th (Saturday), 2022. It would be held.

This event where you can meet 8 popular characters every day. I participated in the preview that was held in advance, so I will report on the situation of the venue!


"Sanrio Puroland" is coming to everyone's town!

Key visual Ⓒ 2022 SANRIO CO., LTD. APPROVAL .NO. SP620388

Key visual Ⓒ 2022 SANRIO CO., LTD. APPROVAL .NO. SP620388



The theme of "Sanrio Character Festival" is "Sanrio Puroland is coming to everyone's town!". This is the first event to be held so that you can experience, learn, and play with your family and friends. It seems that it will be held nationwide in the future.

Venue map Ⓒ 2022 SANRIO CO., LTD. APPROVAL NO. SP620388

Venue map Ⓒ 2022 SANRIO CO., LTD. APPROVAL NO. SP620388

The venue was divided into areas for each of eight contents, as shown in the image.

Meet and shoot characters at Greeting Land. Play at fairs and theme parks, experience musicals and parades, buy at KAWAII department stores … It is a venue where everyone from small children to adults can enjoy a variety of content packed with Sanrio's "kawaii".

I think there are many points to be worried about, such as "How can I shoot at Greeting Land?" And "What is the parade experience?", So I will introduce them in order.

All gathered!

All gathered!

At the opening of the exhibition, eight Sanrio characters, Hankyodon, Pompompurin, My Melody, Hello Kitty, Cinnamoroll, Kuromi, Keroppi, and Tuxedo Sam, who can meet at Greeting Land, all rushed in. (Excuse me for the title abbreviation from the left)

I'm thrilled to be able to say hello to everyone today …!

I have visited 8 areas!

Large air balloon

Giant air balloon

At "( 1) Giant Balloon Photo Spot" just after entering the entrance, huge Hello Kitty, My Melody, and Gudetama balloons welcome visitors. It's very powerful. Gudetama is a big size that seems to hit the ceiling …!


light up

It's so big that it may be difficult for people to fit in the picture together without devising the shooting angle. I was able to shoot with the small Badtz-Maru and Little Twin Stars in the same area without any problems.

There are also small dolls.

There are also small size characters. Badtz-Maru wearing this red clothes is lovely.

In the following "② Character Greeting Land" , eight popular characters introduced earlier will appear every day.

Please check the greeting schedule posted on the official website to see which character will appear at what time. ⇒ https://sanrio-character-fes.com/greeting/

Apparently, it seems that the schedule is to change 2 to 4 people each depending on the day. The greeting itself seems to be about 25 minutes each time.

Character greeting land entrance

Greeting land entrance


At Greeting Land. Everyone is so cute … LOVE …

There are stages (stands?) At each of the four corners of the greeting land, and the characters pose there.

I was allowed to take a picture of the visitors.

I was allowed to take a picture of the greetings of the visitors.

Unfortunately, it is not possible to shoot side by side, but the service spirit of the characters shines there. He did his best to take a two-shot with a sense of unity as much as possible, such as crouching when shooting with a small child. Thank you!

One with my favorite pudding!

One with my favorite Pompompurin!

It may be possible to challenge the composition that makes the best use of this step and distance. The author asked for one piece in a posture to praise Pompompurin. It is recommended that you do an image before heading to the venue so that you do not have to worry about the composition.

Cute two shot

Two shots that can only be loved

In addition, it seems that it depends on the congestion situation, but it seems that multiple characters may gather on the stage in the center of Greeting Land!

Wow ...

Wow …

It will be an irresistible time for those who like the mess of characters. It doesn't always get together, so think about "I'm lucky if you get together!"

Musical images will also be played.

KAWAII FESTIVAL musical experience

In "③ KAWAII FESTIVAL Musical Experience" , you can challenge the choreography to the popular songs that appear in the Puroland parade.

The MC's older sister will teach you the choreography carefully from the stage, so let's all get excited according to the actual parade video. According to the guide, there are 9 performances a day.

Schedule table

Schedule table

Costume exhibition

Costume exhibition

At the side of the stage, there was also an exhibition of costumes actually used in the parade.

The next area is "④ Digital Theme Park" . You can enjoy 4 AR digital activities that you can play while using your head and body by Little Planet, which provides a new experience of "technology" x "play".

One of the digital activities

Adults are also incandescent at digital theme parks

It was a game using these numbers that I felt that adults were most likely to get excited. The content is that if you touch the numbers so that the total is "10", you will get points, and although it is simple, you need dynamic visual acuity and physical strength, and it was surprisingly difficult to increase the points.

Ranking result

Result announcement

When the game is over, the camera at the top shoots the player. If you think about it, it was a mechanism that the player's photo is displayed along with the score result on the ranking screen. The photo seems to remain on the ranking screen for a while, so if you get a high score, why not take a pose that makes you feel the dignity of a strong man?

Playing with sand in AR

Playing with sand in AR

Also, the sand party, an attraction where you can experience playing with sand in AR, was popular with children. The machine detects how much sand has been dug and the image changes. You can create rivers on the spot and excavate treasures. A magic wand will tell you the location of the treasure, so even a small child can find the treasure immediately.

Mission list

Mission list. Sanrio characters are also hidden!

Since missions were set for the sand party, it would be interesting to compete with the family to see who can complete the high-level missions.

At "⑤Puro Fair" , 10 types of attractions were prepared.

Puro fair

Puro fair

  • Pompompurin Pin Bowling
  • Little Twin Stars shooting star
  • My melody curling game
  • Cinnamon U-turn bowling game
  • Wish me mell quoits
  • Ali Kitty Cricket Corinth
  • Ali Kitty shooting game
  • Garapon My Melody
  • Cinnamon & Friends Roulette
  • Character dice match game

All of them are simple things that even children aged 2 to 3 can enjoy, but the difficulty level is rather different. If you are aiming for the first prize of a prize, it may be important to choose an attraction.

Part of the free gift. Jigsaw puzzles, balloon dolls, coloring books and much more.

Freebie example

I was able to redeem the prize for the fair in the information. There were many other types such as jigsaw puzzles, balloon dolls, coloring books, etc.

At "⑥ Dinosaur Park" , the venue is a little different! ?? Realistic dinosaurs and Sanrio characters are co-starring.

Dinosaur park

Dinosaur park. Some characters are dressed as expeditions (?).

You can ride on the back of the triceratops that moves up and down, and you can move the Tyrannosaurus robot.

The final experience-based content, "⑧ Parade Experience," is a place where you can enjoy the parade feeling by riding the float of the musical "From Hello Kitty."

I had the staff ride.

I had the staff ride.

Is the motif a birthday cake? It's so cute and awesome until the end.

In addition to the photo, there was another design. It seems that the float will be moved when you get on it, and it will be a fun ending to the end of the event. Perfect for commemorative photos!

Perhaps it will be noticed by the people around you, but is it also an ant to take the initiative to stand out so that the cast of the parade can feel like it? If someone is on board, it may be exciting to wave your hand from the outfield.

There is "⑦ Sanrio KAWAII department store" in front of the exit. Original goods from the character festival, limited goods from the musical "From Hello Kitty", and outlets with 30-50% off most of the products were also open, so it was quite lively.

Sanrio KAWAII department store

Sanrio KAWAII department store

Limited goods etc.

Venue original goods, etc.

Outlet store


This is the venue report.

The best spot to go with your family! It's a fun event where the highlights are compact and tight, but the most notable point is that you can greet the characters.

I was so happy that I was able to take a two-shot shot by waving my hand and posing only for myself.

Please note that a play ticket (charged) is required in addition to the admission fee for "② Character Greeting Land", "③ Puro Fair", "⑤ Digital Theme Park", and "⑧ Parade Experience".

For Greeting Land, a play ticket is required to enter the land.

For Greeting Land, it seems that a play ticket is required to enter the land.

You can buy play tickets at the venue, or you can get them with a premium passport with a play ticket. Please check the official website for details.

"Sanrio Character Festival 2022" will be held until April 9, 2022 (Saturday). After starting in Sunshine City, it is scheduled to be held nationwide, so if you are a Sanrio fan, please check it out.

Bonus Hankyodon

Hankyodon that jumped out

Hankyodon jumped out in front of the camera during the photo session of the preview

Hankyodon who seems to be told "What are you doing?"

Everyone seems to say, "What are you doing?"

Hankyodon who was falling for some reason in the end

He moved around freely and eventually fell alone for some reason. (why?)

A gentle pompompurin that worries me about being awakened

Hankyodon and Pompompurin who seem to be worried about being awakened by the staff. kind……

■ Overview of Sanrio Character Festival 2022

venue Ikebukuro / Sunshine City Bunka Kaikan Bldg. 4F Exhibition Hall B
period March 17th (Thursday) -April 9th (Saturday), 2022
open time 9: 30-16: 30 (last admission 16:00)
Admission fee General 1,600 yen / Junior high and high school students 1,400 yen / 3 years old to elementary school students 1,200 yen (tax included)
* Free for children under 2 years old
* Valid only once per person per sheet
* Refunds, ticket types cannot be changed, and reissues are not possible.

<Premium Passport Fee>
General 3,500 yen / Junior high and high school students 3,300 yen / 3 years old to elementary school students 3,100 yen (tax included)
* Includes 6 play tickets (400 yen per ticket)
* With character mug (You can choose one from three types. Since the number is limited, it may not be possible to meet your wishes)
* Redeem at the venue.

Planning and production Sanrio Character Festival 2022 Executive Committee
Organizer TBS, Sanrio Entertainment, TM Entertainment, BS-TBS
inquiry Chara festival event dial
0570-06-1234 (9: 30-17: 00)
URL Official site http://sanrio-character-fes.com/
Official Twitter @ sanrio_fes2022
Notes * Admission to the venue may be restricted depending on the congestion situation on the day, and it seems that numbered tickets will be supported.
* Information regarding this event is subject to change without notice. Please be sure to check the official website for the latest information, details, precautions, and measures against new coronavirus infections before visiting.
* There are some paid corners in the venue. You can purchase play tickets at the venue. Please check the official website for event details and the latest information.

* The content of this article is as of the publication date (2022/3/17). Please check the official website for the latest information.

<Past coverage report>
[Experience Report] A haunted house where you can shoot with your smartphone "There is an accident property" will open in Ikebukuro for a limited time! (Until April 10th at Mixalive TOKYO)

[Interview Report] Sake ice cream specialty store "SAKE ICE Ikebukuro store" opens! Many people are addicted to sake from ice cream! ??

[Interview Report] A 24-hour unmanned second-hand clothing store "SELFURUGI" opens in Ikebukuro! Get a bargain on used brand clothing

[Interview report] Ikebukuro's nomad worker attention! The community lounge "Sunshine City Solarium" is the perfect work space when you want to get rid of your mood.

Click here for a list of coverage reports