[Tobu Department Store Ikebukuro Main Store] Impressed by “Home Christmas”! “Tobu Christmas Cake” starts accepting reservations from October 8th

Tobu Department Store Ikebukuro Main Store has started accepting reservations for "2020 Tobu Christmas Cake" from October 8, 2020.

2020 was a year in which we began to keep a distance from people in a new lifestyle and realized the importance of emotional connections and bonds. At the end of such a year, we will sell heart motif cakes and cakes that are easy to share and enjoy, with the hope that you will spend a heartwarming Christmas with your loved ones.

We will also develop "frozen cakes" to strengthen cakes that can be reserved and received at home without visiting the store.

And with a new initiative, we will present a digital art "NAKED SWEETS GIFT" using smartphones by the company "Naked" that directs the entire space as an online reservation privilege so that you can enjoy Christmas at home even more.

① Tobu limited cake

We will develop Tobu limited cakes under the two themes of "heart" that expresses the connection of the heart and "share" that shares the fun.

■ Heart motif

[Gateau de Voyage]

Strawberry Sweet Heart ￥ 3,780

(Approximately 10.5 cm in length x 12.5 cm in width)

[Kyobashi Senbiya]

Heart White Chocolate Mousse ￥ 4,320

(Approximately 12 cm in diameter)

■ Share cake

[Kyobashi Senbiya]

Christmas share piece ￥ 7,992

(Approximately 15 cm in length x 15 cm in width)

[Dalloyau macaroons]

Petal Rouge ￥ 5,400

(Approximately 17 cm in diameter)

② Frozen cake

We will develop a total of 11 types of "frozen cakes" that you can order on the Internet and receive by delivery.

[Waraku Beniya]

Heart ￥ 4,501

(4 types each 6.3 x 6.5 x 3.9 cm)

[Les Sanss]

Premium strawberry cake ￥ 5,940

(Approximately 15 cm in diameter)

③ Tobu Department Store x Naked "NAKED SWEETS GIFT"

Tobu Department Store will collaborate with "Naked", a creative company that creates various new experiences such as Tokyo Station 3D projection mapping, so that you can enjoy "Christmas at home" even more.

Customers who book Christmas cakes on the Internet will receive a gift that allows them to experience digital art in "AR = Augmented Reality".

You can watch the digital art concert on the screen by sticking the attached pick into the cake and holding the smartphone with the dedicated application downloaded. You can use it at home or as a gift.

* In the future, we plan to set up an introduction booth at the store. We also plan to sell it at stores.

[Christmas cake reservation summary]

■ Reservation period

<Store> October 8th (Thursday) from 10:00 am
<Internet> October 8th (Thursday) 10:00 am-December 19th (Saturday) 8:00 am
* Varies depending on the product.

■ Reservation place

<Store> Each shop
<Internet> Tobu Online Shopping https://www.tobu-online.jp/

■ Delivery period / place

It will vary depending on the product.

* All prices include consumption tax.