~ "Sugo Niku x Souroi" all-you-can-eat yakiniku arrives in Tokyo for the first time ~
Yakiniku Rikimaru, a yakiniku specialty restaurant with eight locations in Osaka, will open its first Kanto location at Ikebukuro East Exit on Saturday, July 12, 2025. With an all-you-can-eat style that allows you to enjoy authentic yakiniku at reasonable prices, including A4 and A5-grade Wagyu beef and popular beef tongue, and service that pursues "fun that will make you want to come back," the restaurant will spread a new yakiniku culture here in Tokyo.
■ Background of the opening of Yakiniku Rikimaru Ikebukuro East Exit store
Yakiniku Rikimaru opened its first store in Sennichimae, Osaka on July 25th, 2010. The brand was born from the idea that "we want to provide a lively space where people can enjoy cheap, delicious yakiniku and alcohol in a lively and fun atmosphere," and "when you come to Rikimaru, you feel energized and ready to do your best tomorrow!" We hope to continue to be a presence that gives energy to society through food.
And now, with this aspiration in mind, we are opening our first store in Ikebukuro, Tokyo, to deliver a "high-quality yakiniku experience" to an even wider audience. We are bringing the "cost-effective yakiniku" that has been so well-received in the Kansai region and the "lively atmosphere" that is unique to Yakiniku Rikimaru to the Kanto region. In Ikebukuro, a city where a diverse range of people gather, we aim to offer a new option: all-you-can-eat authentic yakiniku, originating from the Kansai region, and to be a place that customers will want to return to.
■ No compromises even with all-you-can-eat
At Yakiniku Rikimaru, we do not use any frozen or processed meat, and instead provide fresh chilled meat that is carefully hand-cut by our chefs in-store every day. What we value is not just yakiniku that "fills the stomach," but "delicious meat that makes our customers feel energized." That is why we continue to pursue these seemingly contradictory values: "cheap yet delicious" and "delicious yet cheap."
Our restaurant will continue to provide satisfaction and vitality to all our customers as an all-you-can-eat yakiniku restaurant where you can enjoy delicious meat to your heart's content.
■ Choose from 3 all-you-can-eat yakiniku courses
- Standard course all-you-can-eat 70 minutes 3,498 yen, 90 minutes 3,718 yen, 120 minutes 4,048 yen
A popular value-for-money course that lets you fully enjoy the basics of yakiniku.
- Premium course all-you-can-eat 70 minutes 4,158 yen, 90 minutes 4,378 yen, 120 minutes 4,708 yen
There is a wide selection of Rikimaru's classic popular menu items, including thick-cut steak, salted beef tongue, and Rikimaru-marinated skirt steak.
- All-you-can-eat Wagyu beef course: 70 minutes 5,258 yen, 90 minutes 5,478 yen, 120 minutes 5,808 yen
All menu items are all-you-can-eat, including Wagyu beef, specially selected skirt steak, and the photogenic Rikimaru specialty tongue steak.
*Customers who order the all-you-can-eat option will be required to order one drink (excluding children under 5).
■ Yakiniku Rikimaru Specialty Menu
Rikimaru Tongue Steak (Wagyu course or higher)
The extremely popular beef tongue steak is packed with flavor. By making grid-like cuts on the surface, the meat fibers are easily separated, resulting in a surprisingly tender texture despite the thick cut.
The special sauce soaks into the cuts, and when grilled, the meat bursts with juicy juices and a fragrant aroma.
Wagyu beef loin, Wagyu beef kalbi, specially selected skirt steak (Wagyu beef course or above)
Beautifully sashimied, high-quality meat with outstanding value for money. Among them, "Wagyu loin", "Wagyu ribs" and "specially selected skirt steak" are the three most representative types of our proud Wagyu beef lineup.
This dish is centered around carefully selected A4,5 rank or higher Wagyu beef, and the balance of lean meat and marbling, the individuality of each cut, and the discerning eye of the chef shine through. With tender, melt-in-your-mouth loin, juicy kalbi, and specially selected skirt steak packed with the delicious flavor of meat, it truly embodies "everything Rikimaru has to offer."
Loin steak (Premium course or above)
A special dish that all yakiniku lovers must try. Rib roast, renowned for its high-quality meat, is luxuriously cut into steaks. It is thick and firm, yet soft and melts in your mouth. The delicious flavor of the meat spreads in your mouth, creating a truly blissful experience.
Grilled beef rib (premium course or above)
The nakaochi kalbi (short rib) is a delicious lump of flavor hidden between the bones. This juicy and satisfying cut is luxuriously served in a single-grilled style. By slowly grilling it, the sweetness of the fat is gradually brought out, and the more you chew, the more the rich flavor spreads throughout your mouth.
Specialty 4-item platter, salted beef tongue (premium course or above), top-grade kalbi
■Open campaign held
We are holding an opening campaign, with 20% off your bill!
Applicable period: July 12th (Sat) to July 31st (Thu)
*Terms of Use: Limited to those who order the all-you-can-eat course
Cannot be used in conjunction with other discounts, cash payment only
■Space
The interior of the restaurant has a calming tone, but the warmth of the wood and soft lighting create a casual and comfortable space. It is perfect for family get-togethers or dinner parties with close friends. The tables are spaced out with ample space between each other, so even families with children can relax and enjoy themselves.
Enjoy a memorable time in a space that is comfortable for all ages and will naturally bring smiles to your faces.
■What is "Chikaramaru"? Amazing meat × Interesting (fun)
Rikimaru can be summed up in one word: "Amazing meat + Interesting."
"Sugo Meat" = Meat that is amazing in every aspect: quality, freshness, technique, and price.
"Omoiroi" means planning, space, and customer service that customers, business partners, employees, and everyone involved will find interesting. The appeal of Rikimaru is not just its deliciousness, but also its "experience-based yakiniku" that energizes people.
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Store Overview
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■Store name: Yakiniku Rikimaru Ikebukuro East Exit Store
Genre: Yakiniku, Hormone
■URL: http://handafood.jp/
■Address: FLC Building 5F, 1-22-2 Minami-Ikebukuro, Toshima-ku, Tokyo
■Telephone number: 03-6685-9044
■Business hours: 4:00 PM to midnight (last orders 11:30 PM)
■ Number of seats: 90
■Closed: New Year's holiday
■Opening date: July 12, 2025
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■Corporate philosophy
"Delivering heartfelt hospitality and excitement"
We value our connections with everyone, including our coworkers, customers, business partners, and local communities, and aim to provide a dining experience that enriches people's hearts. We will expand our business from Kansai to Kanto, and aim to bring smiles and excitement to more people.
We are not afraid of challenges and continue to grow.
<Company Profile>
■Company name: Handa Co., Ltd.
■Address: 5F Asto Building, 2-3-11 Bakuromachi, Chuo-ku, Osaka City, Osaka Prefecture
■Telephone number: 06-6263-7841
■Business details: Restaurant management and store development
[Handa Co., Ltd.] Press Release
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