IDC OTSUKA Ikebukuro showroom and two other buildings will bring LIFE SELECT to the pinnacle
Yamada Denki Co., Ltd. (hereinafter referred to as "Yamada Denki"), a member of the Yamada Holdings Group, will be reopening its flagship store, LABI Ikebukuro Main Store, on Friday, September 12, 2025, after a complete renovation in Ikebukuro, an area home to many electronics retailers.
■ About LABI Ikebukuro Main Store: An overwhelming selection of home appliances
The Ikebukuro area of Tokyo is home to some of the country's leading flagship stores of major electronics retailers, and is garnering attention as it becomes one of the nation's leading meccas for electronics.
Yamada Denki has reopened its flagship store, LABI Ikebukuro Main Store, which boasts one of the largest sales floor areas in Japan*. As a cutting-edge information hub, it will disseminate information on home appliances and lifestyles nationwide, creating a trend that will make people want to visit Ikebukuro. In addition, in collaboration with the nearby IDC OTSUKA Ikebukuro showroom, a LIFE SELECT flagship store will be born in Ikebukuro, representing the culmination of the "whole life" concept.
■ Features of LABI Ikebukuro Main Store
1. An overwhelming selection of products and an experiential sales floor that can be enjoyed by people of all ages
LABI Ikebukuro Main Store is one of the largest stores in Japan, boasting a scale of approximately 16,000m2, conveniently located near Ikebukuro Station. It spans nine floors, from the second basement floor to the seventh floor. In addition to an impressive selection of home appliances, there are experience spaces set up throughout the store where you can see, touch, and enjoy your shopping. The wide range of products on offer can be enjoyed by people of all ages.
*As our home appliance specialty store
Sales floor layout
| theme | Products | |
| 7F | Delicious Food Park | Restaurant district |
| 6F | World Toy Station | Toys, Gundam, games, amusement, gachapon Electronic toy experience at JINS |
| 5F | Smart Lifestyle | Air conditioners, seasonal appliances, cleaners, cooking appliances, and other local products <Kitchen Studio Am> |
| 4th floor | Sustainable Lifestyle | Refrigerators, washing machines, lighting fixtures <Renovation> <Reused refrigerators and washing machines> |
| 3F | Sound & Visual World | TVs, recorders, audio equipment, earphones |
| 2F | PC World Technology | PCs, DOS/V, digital cameras, printers, peripherals <Digital Support Station> <Corporate Counter> <Reused PCs> |
| 1F | Mobile World Technology | Smartphones, Apple, smartphone accessories, smartwatches <Apple Repair Center> <iQOS> <Live Streaming Studio> <Reused Smartphones> |
| B1F | TAX FREE & World Beauty | Beauty and hair care appliances, cosmetics, miscellaneous goods, watches, and smartwatches <Y LaBo> <Inbound Counter> <Powder Room> <Insurance Counter> |
| B2F | World Health Lab | Health equipment, massage machines, fitness equipment, medicines, bicycles, electric kick scooters <Dispensing Pharmacy> |
<Major highlights>
1F
There will be a variety of booths, including one of the largest mobile accessory corners in the area, a section selling used smartphones, and Yamada Live Studio, which will host live streaming.
2nd floor
You can try out various functions in the camera corner, which has a diorama set up to resemble a photo spot. We have a wide selection of computers, from the latest models to a gaming corner and even used PCs, to meet all your needs.
4th floor
In the refrigerator and washing machine section, you can compare the latest models with used appliances, allowing you to choose the product that best suits your lifestyle. The renovation section focuses on bathroom products, which are compatible with home appliances.
6th floor
The Gundam corner boasts one of the largest selections in Japan, and will impress beginners and enthusiasts alike, as well as a special corner supervised by Nintendo Co., Ltd. There is also an amusement floor with toys, games, capsule machines and more that can be enjoyed by people of all ages.
B1F
We have a new "Powder Room" where you can try out the latest beauty and hair care appliances in a relaxed atmosphere. "Y-Lab" offers a wide selection of trendy items popular with Generation Z, including popular Korean cosmetics and character goods.
2. Yamada Live provides cutting-edge information
A dedicated studio for "live commerce," a global trend, has been set up on the first floor, where it can be seen by both shoppers and passersby. While enjoying the live stream, customers can catch up on information on how to use popular home appliances and tips on the spot. It is also possible to purchase the products being viewed during the live stream.
3. Collaboration with Otsuka Furniture to provide a complete lifestyle
The IDC OTSUKA Ikebukuro Showroom, which offers a wide range of furniture and interior items, including the latest trendy items, carefully selected from approximately 260 domestic and international companies, is within walking distance. The two-building structure offers an overwhelming selection of products and services, providing strong support for your entire lifestyle. Yamada Points can also be used interchangeably, further enhancing customer convenience.
■ Store Information
Name: LABI Ikebukuro Main Store
Opening date: Friday, September 12, 2025
Business hours: 10:00-22:00
Address: 1-5-7 Higashi-Ikebukuro, Toshima-ku, Tokyo 170-0013
[Yamada Holdings Co., Ltd.] Press release
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An even more fulfilling playground for adults! Bagus Ikebukuro West Exit store reopens on June 23rd
Enter the world of Chiikawa! "Chiikawa Park" opens in Sunshine City Annex, Ikebukuro!
