16 stores open for the first time! Approximately 600 types of bread gathered from all over Japan! The 12th “IKEBUKURO Bread Festival” will be held from November 23rd (Thursday, holiday)


Tobu Department Store Ikebukuro Main Store will be holding the 12th “IKEBUKURO Bread Festival'' for 6 days from November 23rd (Thursday, holiday) to 28th (Tuesday). 54 popular bakery stores from all over Japan will gather, including 16 stores opening for the first time at the bread festival.

This time, we feature "chocolate bread", which is popular among a wide range of generations. Pay attention to the Tobu limited chocolate bread recommended by bread-loving buyers. We also introduce “Deli Bread'' where seasonal vegetables are the main ingredient, “Imo Bread'' with a wide variety of ingredients such as “Potato,'' “Sweet Potato,'' and “Taro,'' and “Chestnut Bread,'' which is luxurious and voluminous. In addition, we offer evolved croissants from the extremely popular croissants each year, as well as unique croissants made with carefully selected ingredients.

IKEBUKURO bread festival

IKEBUKURO bread festival

◆Pay attention to the Tobu limited chocolate bread, recommended by buyers who love bread!

Introducing breads with chocolate in the carefully selected dough and Tobu limited breads with chocolate toppings.


≪Tobu limited item, first exhibition≫
Walnut Chocolate Pillow DX Price: 950 yen (4 pieces) <30 items scheduled to be sold each day>
Chocopiro is powered up by kneading walnuts into it. Topped with white chocolate and dried fruit.


≪Tobu limited item, first exhibition≫
Fukuoka [Ospitale]
Raw Sfogliatella (W chocolate) Price: 451 yen (1 piece) <200 items scheduled to be sold each day>
A new flavor of Belgian whipped chocolate with bitter chocolate inside, crunchy on the outside and melty on the inside.


≪Tobu limited item, first exhibition≫ *Demonstration
Hokkaido [Ilmattone Arles]
White chocolate bread topped with famous Hokkaido confectionery corn chocolate Price: 497 yen (1 piece)
A classic Hokkaido souvenir, “Tokibi Chocolate,'' is topped with plenty of white chocolate, Hokkaido milk, and fresh cream on toasted bread.


≪Tobu limited product, first store appearance≫ *Demonstration
Daikanyama [Cinnamon roll specialty store Daikanyama uzu]
Raw chocolate roll Price: 480 yen (1 piece)
Our proud cinnamon rolls are now available with chocolate dough and toppings! Raw chocolate has a bitter taste, and the chocolate cream used for cinnamon rolls has a mellow sweetness.

◆16 popular bakeries open at the bread festival for the first time

Famous hard bread shops and popular cinnamon roll specialty shops are all gathered here.


≪Bread Festival first store≫
Chuo Ward [Signifier Signifier]
Petit Baguette Price: 432 yen (1 piece)
A famous hard bread store! Contains 100% domestic wheat. A baguette with a simple flavor that complements your dishes deliciously.


≪First store opening≫
Daikanyama [Cinnamon roll specialty store Daikanyama uzu]
(1) UZU original roll Price: 411 yen (1 piece)
(2) Lotus & Caramel Price: 451 yen (1 piece)
(3) Apple cinnamon Price: 451 yen (1 piece)
Our signature cinnamon rolls are a popular product made with domestic wheat, raw sugar from Tanegashima, and spices such as cinnamon and cardamom.

◆Deli bread with vegetables as the main ingredient

We develop breads that are packed with flavor and allow you to enjoy the unique characteristics of vegetables.


≪Tobu limited item, first store appearance≫
Ogikubo [Honey]
Five kinds of marinated autumn vegetables & avocado cream cheese sandwich Price: 692 yen (1 piece) <50 items scheduled to be sold each day>
Sweet potato, lotus root, eggplant, king king mushroom, and paprika are marinated in balsamic sauce and sandwiched with creamy avocado and cream cheese.


≪First exhibition≫
Kyoto [Umeguido]
Peperon Shiitake Mushroom Price: 378 yen (1 piece) <100 items scheduled to be sold each day>
Shiitake mushrooms from Tamba are seasoned with Kyoto dashi soy sauce in a Japanese-style peperoncino style. Garlic and chili pepper are effective. The crunchy focaccia dough and shiitake mushrooms go perfectly together.

◆A collection of breads where you can enjoy a variety of “potatoes”!

We want you to enjoy a variety of types of potatoes, so we offer sweet potato, potato, taro, and other types of potato bread.


≪Tobu limited item, first exhibition≫
Oshiage [Handmade deli and bread cafe cocona]
Savory and egg toast Thick-sliced bacon Price: 864 yen (1 piece) <30 items scheduled to be sold each day>
Great impact. Sandwich fluffy sweet potatoes and scrambled eggs with sweet toast!


≪Tobu limited item, first store appearance≫
Nippori [Higurashi Bakery]
Oimo-chan Price: 422 yen (1 piece) <50 items scheduled to be sold each day>
Sweet potato and whipped cream are sandwiched in a coppépan that looks just like a roasted sweet potato.


≪Tobu limited item, first exhibition≫
Sapporo [Okushiba Shoten Wheat Mass]
Potato Butter Curry Mozzarella Shrimp Keema Price: 972 yen (1 piece) <50 items scheduled to be sold each day>
The combination of curry-flavored Hokkaido potatoes, corn and butter is exquisite.


≪First exhibition≫ *Demonstration
Nihonbashi [Taiwan taro sweets specialty store Lianzhen]
Taro hot sandwich (Lawson & salted egg yolk) Price: 600 yen (1 piece)
Made with taro from Taiwan. Hot sandwiches that taste like sweets are served piping hot.

◆Autumn luxury bread! “Chestnut bread” is now available!

Introducing a hearty and luxurious "chestnut bread" containing candied chestnuts, boiled astringent skin, and Italian chestnut paste.


Kawagoe [Kawagoe Bakery Rakuraku] *Open from 11am every day
Chestnut Bean Daifuku Anpan Price: 291 yen (1 piece)
A luxurious and enjoyable anpan made by mixing Hokkaido-produced Yumechi bread with salted red peas, Hokkaido-produced azuki bean paste, gyuhi, and candied chestnuts.


≪Tobu limited item, first exhibition≫ *Demonstration
Yamagata [Beau Chon de Bres]
Maron Price: 540 yen (1 piece) <50 items scheduled to be sold each day>
A cute bread made of soft brioche dough wrapped in Italian chestnut paste and chewy gyuhi and coated in chocolate. Chestnuts are also used for the topping.


≪Tobu limited item, first exhibition≫
Nihonbashi [Imano Fruit Factory]
Maron Sand Price: 1,728 yen (1 pack)
Contains lots of large chestnuts boiled in homemade astringent skin. It goes great with bread and cream.

◆From the evolutionary croissant “Pan Suisse” to unique croissants made with carefully selected ingredients!

We will introduce you to the much-talked-about evolutionary croissant “Pan Suisse'', croissants made with black rice and Wasanbon sugar, and even Christmas-colored croissants.


≪First store opening≫
Jiyugaoka [MONT-NOM]
Pan Swiss (Matcha/Lemon) Price: From 420 yen each (1 piece)
A progressive croissant with a striped pattern, crunchy on the outside, and moist on the inside. The lemon is a custard cream with cream cheese and lemon peel, and the matcha is full of custard cream with Dainagon and matcha.


Hayama [Bledor Hayama]
Wasanbon Croissant Price: 361 yen (1 piece) <60 items scheduled to be sold each day>
Croissants made with black rice flour are coated with Wasanbon sugar for an elegant taste.


≪Tobu limited item, first store appearance≫
Nippori [Higurashi Bakery]
~Matcha and strawberry~X'mas croissant Price: 422 yen (1 piece) <80 items scheduled to be sold each day>
Expressing Christmas with matcha green and strawberry red. You can enjoy the crispy texture.

*The displayed price includes consumption tax. If you eat in the restaurant space (eat-in), the price will be subject to the consumption tax rate of 10%.
※The photograph is an image.

[Overview of the 12th “IKEBUKURO Bread Festival”]
*Store openings and period are subject to change.
*Last order for eat-in is 30 minutes before closing.

Period: November 23rd (Thursday/Holiday) to November 28th (Tuesday), 2023, 6 days in total
Business hours: 10am to 7pm
Location: Tobu Department Store Ikebukuro Main Store 8th floor event hall (approximately 210 tsubo)
Number of stores: 54 stores (16 first-time bread festival stores, 12 demonstration stores)
Supervised by: Chikako Katayama, bread enthusiast and bread cooking researcher

[Tobu Department Store Co., Ltd.] From a press release

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