Temporary Collaborative Shop “Hello Kitty x Tokyu Hands” Opens in Four Tokyu Hands Stores.

The first collaborative project of Sanrio Co., Ltd. and Tokyu Hands! The temporary shop “Hello Kitty x Tokyu Hands” is scheduled to be opened in the following four Tokyu Hands stores; Shinjuku, Ikebukuro, Hakata (Fukuoka), and Umeda (Osaka) stores.

Shinjuku: Wed. July 1－Fri. July 17
Ikebukuro: Tue. July 21－Sun. Aug. 9
Umeda (Osaka): Mon. July 20－Wed. Aug. 26
Hakata (Fukuoka): Sat. July 11－Wed. Aug. 26

Tokyu Hands has long been offered Sanrio’s goods, and it even held Hello Kitty’s 40th Anniversary event “SHIBUYA de Hello Kitty” last year by collaborating with the Tokyu group companies; however, this is the first true collaborative project that features original items offered exclusively!

The original “Hello Kitty x Tokyu Hands” items are what you can use every day; such as, mug, wallet, tote bag, and eco-friendly bag. The concept of drawings on the products is to unite all fans of Tokyu Hands and Hello Kitty, featuring Tokyu Hands’ trade mark and Hello Kitty in Tokyu Hands’ shop uniform.