"OWV" campaign advertisement 2nd visual ban & rooftop event "Chill City 2022 spring" held
Ikebukuro Parco will undergo a complete renovation on the 1st floor of the main building for the first time in about 16 years, and will open its grand opening on April 15 (Friday).
As the gateway to the ever-changing city of Ikebukuro, aiming to become an "international art and culture city," it will be reborn as a "genderless" and "ageless" ground floor.
In order to liven up the grand opening on April 15th (Friday), the campaign using the next-generation boy group "OWV" will be unveiled on April 7th (Thursday) with the second visual and additional content of the store visit snap. In addition, the urban rooftop music festival "Chill City 2022 Spring in Ikebukuro PARCO" co-sponsored by Ikebukuro Parco will be held on April 16th (Sat) and 17th (Sun).
・ Completely renovated the ground floor as the gateway to the changing city of Ikebukuro
Aiming to become the "international art and culture city" of Toshima Ward, we will improve the living environment of parks and high-rise apartments, mature the anime culture that has been rooted in the city, and expand the culture transmission bases such as the establishment of new theaters and cinemas. As a result, the city of Ikebukuro and the people who visit it continue to change.
The 1st floor of the Ikebukuro Parco Main Building, which is directly connected to JR Ikebukuro Station, will be reborn as a gathering place as a gateway to the changing city of Ikebukuro, proposing genderless and ageless themes from the floor centered on women's fashion. ..
・ April 15th (Friday) Grand opening of all 5 stores on the 1st floor of the main building
― MERCER bis
Mercer Bis [Chiffon Cake]
Popular in various media and SNS! The Ikebukuro area's first store specializing in "raw caramel chiffon cake" that the pastry chef makes every day from the morning and wants to eat.
-CASETiFY STUDiO
Case Tiffy Studio [Smartphone Case / Tech Accessories]
The lifestyle brand CASETiFY, which is used by domestic and foreign talents, artists, and influencers and develops tech accessories that are popular for limited collaboration and customization, is the second permanent store in Tokyo to open in the Ikebukuro area. In a space based on green and yellow, we express the uniqueness of CASETiFY aiming to realize a sustainable society.
★ OPENIG CAMPAIGN
Ikebukuro Parco store limited color "Impact Case Shear Green" In addition, the up-cycled "Impact Crash Case", the latest collaboration "Pokémon & CASETiFY" collection, and "Harry Potter x CASETiFY" collection are available.
-Atmos pink
Atmos Pink [Shoes / Apparel]
A concept shop that proposes a sports mix style for women. Free dance workshops are held regularly in the store as an initiative of "atmos pink DANCE ACADEMY". We will continue to send out various street cultures.
★ OPENIG CAMPAIGN
Pre-sale of the platform sneaker "MAYZE", which is a triple collaboration of 3 brands "PUMA" x "FR2 Ume" x "atmos pink" that represent the streets.
-Aíam
I Am [Fragrance Cosmetics]
A new cosmetics brand launched in 2020 under the direction of MANAMI, the creative director of “eimy istoire”. The first store in the area to open as the second store in Tokyo after Shinjuku.
★ OPENIG CAMPAIGN
OPEN limited kit 5,200 yen (tax included) A combination kit of roll-on fragrance and hand cream. Includes mint-colored gift box and hand towel.
-Cosme Kitchen
Cosmetic Kitchen [Cosmetic Select]
"Cosmetic Kitchen" is a selection of organic and natural items. We have a wide lineup of makeup brands with a sense of trend and skin care brands that make sustainable efforts. We will send cosmetics that are in high demand regardless of gender to the city of Ikebukuro.
★ OPENIG CAMPAIGN
[Limited to 150] OPEN limited kit 7,700 yen (tax included) * Equivalent to 19,800 yen (tax included) / Limited to 1 per person
・ On the same day as the grand opening on the 1st floor of the main building, "Sea Room Lin" will be RENEWAL OPEN on the B1F [North Zone] of the main building.
-Sea Room lynn
Sea Room Lin [Ladies]
A lifestyle brand for "dignified" women who like the sea and the city. We have a wide range of products from stylish fashion items to relaxing room wear.
★ OPENIG CAMPAIGN
"Beach SET" will be presented for purchases of 33,000 yen (tax included) or more. We have a lot of Ikebukuro limited items and pre-sale.
・ OWV x Ikebukuro Parco "Find New Me" 2nd visual 4/7 (Thursday) lifted
As a spring renewal campaign for Ikebukuro Parco 2022, the second visual of the campaign "Find New Me" using the next-generation boy group "OWV" will be launched on April 7th (Thursday) at various locations in Ikebukuro Parco and on special websites and SNS. I will do it.
In the first installment, we dressed in one-tone coordination with ladies' items and expressed the renewal of this spring in fashion. In the long-awaited second visual, we wear color coordination that imagines a bright and gorgeous variety of ground floors, mainly casual items. The sweets that the members are holding are the sweets recommended by Ikebukuro Parco such as "Mercer Bis". On the special site and SNS, a snapshot of the fashion shop that opened on March 18th (Friday) is also open to the public!
● Campaign model
OWV
A boy group formed by four former trainees who appeared in "PRODUCE 101 JAPAN". The group name "OWV" contains the strong feelings of the members, "Our only Way to get Victory". The first middle ballad of the title song, 5th single "You" will be released on Wednesday, March 9th.
[Members] Katsutoshi Nakagawa, Kosuke Honda, Fumiya Sano, Shuta Urano (from left to right)
● Campaign title
Find New Me
The new beginning shines in rainbow colors.
Find yourself new in the new Parco in the spring.
● Advertisement development period
1st: March 18th (Friday) -April 6th (Wednesday)
2nd: April 7th (Thursday) -May 8th (Sunday)
● Creative staff / costumes provided
・ Planning and production: Hideyuki Kato, Rio Shibata[grindhouse]
・ Cameraman: Genki Ito (Steel), Kazuma Kawasaki (Making)
・ Stylist: TOSHIO TAKEDA ・ Hair make / Kohey, Kiyomi Onuki
・ Sweets provided by: Mercer Bis, Pomme d'Amour Tokyo, Tokyo Maca Presso
● Special site
https://ikebukuro.parco.jp/page/parcoxowv2022spring/
・ SPECIAL PRESENT
A postcard with the second poster design will be presented to 100 people by lottery!
How to apply: Use the cashless payment "POCKET PARCO" of PARCO's official smartphone app "POCKET PARCO" or the PARCO card linked with "POCKET PARCO" to purchase over 2,000 yen at the Ikebukuro PARCO building during the applicable period. Deliver an in-app application form to people. Target period: April 15th (Friday) to May 8th (Sunday)
・ ChillCity2022 Spring in Ikebukuro PARCO April 16th (Sat) ・ April 17th (Sun)
"ChillCity" is a rooftop festival that provides a space where various cultures such as music, video, art, fashion, and food are mixed, and each "chill" is tightly packed. This event, which will be held for the first time in the spring of 2019 and will be held in the winter of 2020 with free online distribution, but unfortunately postponed in 2021, will be powered up and returned. All 9 groups of performing artists have been announced, and various tickets are now on sale in limited quantities!
ARTIST
4/16 (Sat): JJJ, GREEN ASSASSIN DOLLAR, IKE & rice water Groove Production, Auto & mst, Sarasa
4/17 (Sun): LAGHEADS, Mizuki Obara, Bialystocks, SPENSR
TICKET
Regular ticket: 1-day ticket 2,500 yen, 2-day ticket 4,000 yen * Limited to 200 tickets each day
Premium BBQ ticket: 5,000 yen * You can enjoy Samgyeopsal BBQ at the beer garden table.
Tickets are now on sale!
▶▶ https://chillcity.tokyo/
EVENT
Special events will be held at the venue, such as the tie-up stage "atmos pink special stage supported by adidas Originals" to commemorate the opening of "atmos pink" on the 1st floor of the main building and the "CASETiFY STUDIO x Chill City" collaboration smartphone case as a gift!
・ Outline of the event
Event name: "ChillCity 2022 Spring in IKEBUKURO PARCO"
Dates: April 16th (Sat) and April 17th (Sun), 2022 17: 00-21: 00 * Last admission 20:30 each day
Venue: Rooftop of Ikebukuro PARCO Main Building (1-28-2 Minamiikebukuro, Toshima-ku, Tokyo)
Admission: 1-day ticket 2,500 yen, 2-day ticket 4,000 yen Premium BBQ ticket 5,000 yen
* When purchasing a ticket, please be sure to read the notes on the official website.
Delivery: Parco Official Youtube Channel * Details will be announced at a later date
Official site: https://chillcity.tokyo/
Co-sponsored by: Ikebukuro PARCO, TENT SoundSystem, SHAKE HANDS
・ Ikebukuro Parco 2022 Spring NEW & RENEWAL special site
Click here for the special site
https://ikebukuro.parco.jp/page/newopen/
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<Cosmetic Kitchen> Newly opened in Ikebukuro Parco on April 15th (Friday)!
