Japan’s first! A futuristic restaurant where you can experience sustainability with all five senses! “The Vegetarian Butcher” has been renewed and opened!

This is the only concept store in the world.

[10-second summary of this article]
・ "The Vegetarian Butcher" will be reopened on August 25, 2021 (Wednesday)!
We are making various efforts under the theme of experiencing sustainability with all five senses.

(Our sustainable efforts)
1. Asia's first plant-based butcher shop
2. Installed Japan's first food sharing fridge
3. Plant-derived menu supervised by a famous chef
4. Cultivating vegetables in stores "Urban Farming"
5. An apparel sales area is added. "Sustainable T-shirts are sold."
6. Implemented TO GO to reduce food waste due to leftover food
7. Make sustainability closer and more continuous. Introducing a subscription

Vegetarian Butcher Japan Co., Ltd. will reopen "The Vegetarian Butcher" in Ikebukuro, Tokyo from 11:30 on August 25, 2021 (Wednesday).

The Vegetarian Butcher is a PBM startup venture founded in the Netherlands in 2011. In December 2018, Unilever, a major food and daily necessities company, attracted attention for its acquisition in anticipation of market expansion. In 2019, we collaborated with Burger King, a global hamburger chain, to launch "REBEL WAPPER" in 25 European countries. (Currently sold in 45 countries around the world) It is now the most powerful PBM brand in Europe.

[The only concept store in the world]

Grand opening on August 26, 2020. Reopened on August 25, a year later.

[1. Asia's first plant-based butcher shop]

This is the first initiative in Asia. We have a plant-based butcher shop inside the store. All of them are sold by weight starting from 2 yen per gram and can be used only by plant-based butchers.

[2, Japan's first food sharing fridge installed]

This is Japan's first initiative. For the purpose of reducing food waste, we have set up a dedicated refrigerator in the store, and we put surplus ingredients in the store and dishes that have been canceled. Customers who use the store can take it home for free.

[3, Plant-derived menu supervised by a famous chef]

Chef Tetsuo Ohira has trained in restaurants around the world for many years and has produced numerous restaurants. Please enjoy various dishes made using TVB products supervised by such a chef to your heart's content.

[4. Cultivate vegetables in stores / Urban farming]

We carry out pesticide-free hydroponics using LED lights in the vacant space inside the store. Vegetables grown in the store are used in the cooking of the store.

[5, Apparel sales area is added / Sustainable T-shirts are sold]

The fabric used in this brand's food loss series is dyed with vegetables to be discarded. In addition, the organic series uses carefully selected organic fabrics. The brand tag is an eco-friendly recycled paper made by recycling used paper that has become waste paper and squeezing various vegetable seeds. If you soak it in water overnight and bury it in the soil, it will germinate in a few days and eventually three kinds of vegetables will grow. (Parsley, chives, basil) You can feel free to have a vegetable garden at home. We have not only a restaurant but also an apparel shop. The store sells sustainable T-shirts.

[6. Implemented TO GO to reduce food waste due to leftover food]

Disposal of food due to leftover food at restaurants has become a serious problem. We always recommend TO GO to our customers on their way home to reduce food waste.

[7. Sustainability is close and continuous. Introducing a subscription]

Introducing a subscription plan that allows you to "eat", "see", "read", "buy", and "donate" at a great price! You can get 5 services at a great price for only 580 yen per month! If you want to use each service even once, it is recommended to register! You can easily and continuously adopt a sustainable lifestyle. A new suggestion that will make you like The Vegetarian Butcher more.

[A place for self-investment, not just a place for meals]

In addition to simply "eating," we hope that our various initiatives will give you an opportunity to "see," "know," and "think." Many customers who visited the store said, "I'm glad that I was able to do something good for the environment by consuming PBM," "I was inspired to think about environmental issues by visiting the store," and "I want to incorporate it into our store." I have received the voice of. That awareness is increasing in Europe and the United States, but I think that that awareness will spread widely in Japan as well.

We would like you to use our shop when you want to "refresh your mind" with exactly the same feeling as going to a yoga studio to face yourself, sweating at a fitness gym and refreshing your mood.

【Company Profile】
Company name: Vegetarian Butcher Japan Co., Ltd.
Location: 3-29-9 Nishiikebukuro, Toshima-ku, Tokyo C3 Building B1F
Representative: Yukihiko Muratani
TEL: 03-6427-5089
FAX: 050-3457-4627
HP: http://www.thevegetarian-butcher-jap.com
Tabelog: https://tabelog.com/tokyo/A1305/A130501/13247928/
Business content: Food and beverage related business, import and sales related business

[Contact for inquiries from customers]
Vegetarian Butcher Japan Co., Ltd.
Person in charge: Public Relations Yuki Wakamatsu
Email address: info@thevegetarian-butcher-jap.com