[Interview Report] Fashionable pure coffee shop “Tajimaya Coffee Shop Ikebukuro Tobu Store” will open on April 21st! The limited menu “Tajima Beef Sandwich” is sweet and spicy bulgogi-style and addictive.

On Thursday, April 21, 2022, a new store of the long-established pure coffee shop "Tajimaya Coffee" in Shinjuku opened in the restaurant area Spice on the 11th floor of Tobu Department Store Ikebukuro Main Store!

Since I participated in the media preview and tasting held prior to the opening, I would like to introduce the atmosphere of the restaurant and the menus offered such as "Tajima beef sandwich" that can only be enjoyed at the Ikebukuro Tobu store . To do.

"Tajimaya Coffee Shop Ikebukuro Tobu Store" with a modern and open design while retaining the atmosphere of a pure coffee shop

Tajimaya Coffee House is a coffee shop that was founded as a pure coffee shop at the west exit of Shinjuku in 1964 when the Tokyo Olympics were held, and still has 5 stores (including sister stores) mainly in Shinjuku.

In the nostalgic store with the image of Taisho romance, you can enjoy authentic strong and deep roasted home-roasted coffee extracted with "Nel drip", which is said to be the "best extraction method" by enthusiasts. It has been loved for many years as a place of relaxation.

The newly opened "Tajimaya Coffee Ikebukuro Tobu Store" , which is the sixth store, has a brighter overall store than the main store, which has the atmosphere of an old folk house. The atmosphere is similar to the Coppice Kichijoji store. Part of the floor is lined with gray design tiles instead of wood grain, giving a modern impression.

The terrace seating area of "Honolulu Coffee", which was previously open at this place, remains as it is, so the store is open. Not only adults but also younger generations who have felt that it is a little difficult to enter the main store with a bitter appearance will feel free to enter alone.

There were 27 seats in the store (counter seats, 2 seats, 4 seats) and 20 terrace seats, for a total of 47 seats. Business hours are from 11:00 to 22:00. It seems that it can be used alone, with friends, with family, in various scenes.

We also offer high-class cups tailored to each person's atmosphere, which is familiar to Tajimaya coffee shop.

Speaking of Tajimaya coffee shop, when ordering coffee, the service that chooses high-class cups with different designs collected from all over the world according to the atmosphere and clothes of the user is popular.

The service will be taken over at the Ikebukuro Tobu store, and the clerk will choose from more than 70 types of high-class cups such as Arita ware, Kutani ware, Wedgwood, and Ginori.

Furthermore, at the Ikebukuro Tobu store, a cup designed with the store's mascot character, Tajimaru, is produced by the kiln of "Izushi ware," a traditional craft of Tajima, Hyogo prefecture, where the founder was born. It is said that it was prepared only for 4 legs. If you are lucky, you may be able to use a rare cup with a cute start to enjoy the four seasons.

Unfortunately, I couldn't feel the excitement because the cups were randomly distributed at the tasting time of the exhibition, but I enjoyed the elaborate design. By the way, if you have a cup you want, you may be able to use it if you consult with a clerk!

The specialty of Tajimaya Coffee is "Special Original Blend"

At the Tajimaya Coffee Shop, raw beans from all over the world, carefully selected by craftsmen with more than 30 years of experience, are carefully roasted with a special direct-fired roasting machine, with a focus on smoky flavors. ..

After receiving an order, the beans are extremely coarsely ground, and the coffee is nel-drip using a homemade special flannel (cloth) to maximize the taste of the coffee, giving it a unique sweetness and smoothing the texture. ..

It seems that they always have more than 16 kinds of the highest grade coffee beans, and the Ikebukuro Tobu store has a wide lineup from major ones such as Kilimanjaro and Guatemala to rare ones such as Kopilak.

The Tajimaya Coffee shop recommends the "special original blend" as a "special dish of pride".

Beans from four different production areas, mainly Colombia and Brazil, are roasted and then blended in a balance that complements each other's goodness.

Even before it was served to the seats, the fragrance that was too mellow drifted from the counter and I was excited. When you take a sip of black, you will wake up with a strong bitterness that soaks into your body. There was no sourness at all, and I was impressed by the richness that was behind me. And surely the mouthfeel is smooth!

I have never felt the so-called "sweetness of coffee" because of my child's tongue, but I think that the sweetness was so strong that I realized for the first time, "Oh, maybe I understand." I am impressed with the roasting technique and the greatness of the flannel drip.

For those who are not good at black, it is good to add the attached milk (it seems to be 100% animal cream that professional pastry chefs use for making cakes) and sugar, but for the first time Tajimaya coffee shop If you visit, first try the "Special Original Blend" in black. I would like you to enjoy the rich flavor.

Ikebukuro Tobu store limited menu "Tajima beef sandwatch" is actually eaten!

One of the unique features of the Ikebukuro Tobu store is that it wants to support local producers, so it is landed only at the founder's birthplace, a special sand made from Tajima's specialty "Tajima beef" in Hyogo prefecture, and Tajima's Kasumi fishing port. Pasta using the Benizuwai crab "Kasumi crab" is sold as a limited menu.

In the future, it seems that they are planning to sell limited sweets linked to the product exhibition at Tobu Department Store .

At the tasting party, we will be the first to receive "Tajima beef sandwatch" .

This is a special sand made from 100% Tajima beef from Tajima beef, which is known as the bare beef of branded beef nationwide, such as Kobe beef and Matsuzaka beef.

Tajima beef, paprika, onions, sesame seasoned with less spicy Korean pepper and sugar, and fried, and sunny lettuce sandwiched. It's finished in a sweet and spicy bulgogi style and it's very delicious! It's not as persistent as it looks, so you can eat as much as you want …

The meat had no hard fat, was soft and melted in the mouth, and was sweet. The fragrantly baked bread is chewy and seems to go well with coffee. The price is high, but at first glance (one meal?) Is it worth it?

I also had "2 kinds of terrine chocolate pairing set" for dessert.

Many of the sweets offered at Tajimaya Coffee are made with consideration for pairing with coffee so as not to lose the richness of deep roasted coffee. Above all, this is a discerning menu that has been completed by repeating trial production for more than 2 years. It seems that only the set menu is sold so that you can enjoy pairing.

The dark brown terrine chocolate has a gorgeous finish with the refreshing orange peel in the bitter cacao flavor. Terrine made from organically grown matcha has a faint astringency of matcha. Both have a sticky and melty texture, and the taste is profound, so I was satisfied even if it was small!

As an example of a set drink, I also tasted "Decafe Colombia", which is caffeine-less (97% caffeine removed).

Caffeine-less coffee has a light taste, or it has a unique taste and it is not very delicious, but when I drank it, it was not downgraded compared to the "special original blend", and it is usually delicious. It's roasted coffee. I may not have noticed that it was decaffeinated unless I was told. If you are looking for delicious decaffeinated coffee, give it a try.

Certainly terrine goes great with coffee! After I finished eating, I felt relieved and sighed.

In addition, there are plenty of food and sweets!

In addition to authentic deep roasted coffee, there are various drinks such as tea, yuzu drink, ginger ale, and you can also enjoy food such as sandwiches, pasta, and doria. It seems that you can be satisfied not only when you have a break but also when you want to eat a solid meal.

As for sweets, you can order several kinds of cakes, jelly, zenzai, gelato parfait and so on. Especially if you are a coffee lover, check out the "Coffee Shop Gelato Parfait" based on the gelato that was jointly developed with the famous Italian gelato shop "Panciera".

I had it at another store, but I was impressed by the exquisite harmony of bitterness and sweetness woven by coffee sweets such as gelato, white coffee milk pudding, and coffee jelly.

In addition, this "pudding a la mode set" was also a menu limited to the Ikebukuro Tobu store. Retro pudding lovers go to Ikebukuro!

Since 2015, Tajimaya Coffee has started not only the coffee shop business but also the wholesale of home-roasted coffee products. Currently, it is sold at about 400 stores such as department stores and high-end supermarkets, but it seems that popular drip bags and coffee beans will be sold at the Ikebukuro Tobu store.

There are several other cafes in Tobu Department Store Ikebukuro Main Store, but if you want to take a break with authentic deep roasted coffee, why not visit Tajimaya Coffee?

Store overview

* The content of this article is as of the date of publication (2022/4/21). Please check the official website for the latest information.

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